Close
Our Managing Director Tim Toulmin recently spoke to Ben Griffiths, our Specialist Partner for Media Relations, as they addressed the topic of ‘Understanding the Newsroom’ at our first Alder Intelligence webinar. The discussion drew on Ben’s two decades of experience working at the UK’s biggest news brands, with Ben shining a light on the inner […]
“AI and ChatGPT can provide organizations with valuable tools for reputation management and crisis communications, enabling faster response times, real-time monitoring, automated responses, enhanced communication planning, and more.” In case the American spelling didn’t give it away, those aren’t our words, but the opening line of an in-depth answer that ChatGPT gave to our above […]
There won’t be an Oscar for crisis preparedness handed out at the Academy Awards this weekend (trust us, we have checked). But ahead of the ceremony this weekend, we would like to acknowledge the sensible work the Academy has done in responding to last year’s drama, in which nominee Will Smith stormed onto the stage […]
You’ve worked hard to build an impeccable reputation. Your comms team is excellent at getting your accomplishments the attention they deserve. Your organisation has cordial working relationships with various journalists and your stakeholders are never anything but extremely satisfied with your performance. So were a crisis to unfold, you couldn’t be in a stronger position, […]
There is no such thing as a one-size-fits-all approach to crisis management. Sometimes silence is golden, sometimes it’s right to fight your client’s corner in the most eloquent way possible. Whatever strategy is employed, there still must be certain common themes, however. One of those is authenticity. Is what you’re saying (or not saying) faithful […]
‘What really matters is what’s on the inside.’ It’s a phrase which is often used to warn against superficiality. But it is also very relevant when thinking about organisations, the crises they may face, and their communications before, during and after such events. Specifically, it reminds us of the multi-faceted importance in such situations of […]
It’s an inescapable fact in this highly-digitised world that every person, every company and every organisation has an online reputation. Given the significant impact it can have on many facets of organisational success, it is no surprise that many brands and companies are already taking action to improve their online reputation. Online reputation is not […]
Elton John once suggested that ‘sorry’ was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]
Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement that Watt was giving a fifth of his stake in the company to members of staff, something the firm said in a statement would be worth “c£120,000 […]