Charities and non-profit organisations can face intense scrutiny from the media, politicians, regulatory bodies, beneficiaries, and the wider public. When reputational issues arise, effective charity crisis PR and reputation management are essential to protecting an organisation’s credibility, public trust, and ability to continue its vital work.
From governance failures and safeguarding incidents to employment disputes and regulatory investigations, the risks facing charities are growing. Senior leaders and trustees need the confidence to respond with clarity, speed, and with the right strategic counsel by their side.
Alder is a specialist charity PR agency and reputation management consultancy. We help charities, NGOs, and not-for-profits navigate these challenges, before, during, and after a crisis.
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What is crisis PR for charities?
Crisis PR for charities is the specialist practice of protecting and managing a charity’s reputation when it comes under threat from unwanted media or stakeholder scrutiny, regulatory action, or internal incidents. Unlike conventional public relations, charity crisis PR requires a particularly careful approach, one that balances transparency, stakeholder reassurance, and the safeguarding of the organisation’s mission.
Our charity communications service supports in-house teams and senior management across a broad range of organisations including charities with national and international profiles, religious institutions, campaigning groups, and those delivering education, health, and social care services.
As an experienced charity communications agency, we provide the strategic guidance and practical support that senior leaders need to navigate difficult situations, protecting their reputation and maintaining the trust of the people who matter most.
