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Elton John once suggested that sorry was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]
Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement that Watt was giving a fifth of his stake in the company to members of staff, something the firm said in a statement would be worth “c£120,000 […]
Businesses going through tough times – and in 2021 of all years, no organisation can be sure when those might hit – need great communications. Alder is delighted that leading insurer AIG covers the cost of crisis PR agency support in its D&O policies. Through this relationship, we are pleased to support organisations of all […]
Our strategic partner Steve Double was asked by German communications firm Engel & Zimmermann, a fellow member of the Crisis Communications Network Europe, to give insights into perhaps the biggest non-Covid story of 2021 – Prince Harry and Meghan’s interview with Oprah Winfrey. In the video below, Steve discusses changes to the royal family’s communications approach, the difficulty […]
When a crisis hits, immediate and blunt assessment is essential SORRY seems to be the hardest word. When it comes to apologies, Elton Johns lyric is all too true. Whether to say sorry frequently divides the opinion of lawyers, insurers, clients and PR specialists. When a crisis hits, immediate and blunt assessment is essential: have […]