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A central part of a solid PR crisis plan is crisis media training, a structured program designed to aptly handle communication during times of reputational risk.

The core of crisis media training is to enhance your team’s ability to communicate effectively when facing media scrutiny or stakeholder enquiries with resilience, clarity, confidence, and compassion. The training embraces various aspects of PR crisis communication, including message development, media relations, spokesperson training, social media management, and reputation management services.

Effective crisis management extends beyond the communications department. Your crisis response will draw upon skills across your entire organisation, from social media managers to junior communications team members, making it essential that staff across your team are fully prepared to deal with the media and understand the reputational risks your organisation must navigate.

Advantages of crisis media training in PR crisis plan

Enhanced readiness: your team members are better equipped to anticipate and respond effectively to crises, reducing the impact on your organisation’s reputation and activities to the minimum.

Improved communication skills: crisis media training elevates all participants’ ability to communicate with clarity, confidence, and empathy, promoting renewed trust and credibility with stakeholders.

Increased resilience: if you decide to invest in crisis media training, you’ll develop a solid culture of resilience, with your teams able to adapt and respond to unexpected challenges quickly.

Reputation protection: effective PR crisis communication helps safeguard your organisation’s image, preserving its brand equity and long-term viability in its industry.

Our crisis media training method

At Alder, we know how important it is to maintain strength and confidence when a crisis hits. That’s why we designed our training programs to equip your organisation with the tools and knowledge to handle any crisis that may arise and communicate with clarity and compassion, safeguarding its reputation and promoting trust with stakeholders.

Through inclusive courses, we focus on building a strong, bespoke PR crisis management plan where crisis media training takes centre stage. Thanks to our proactive and inclusive approach, we will allow your teams to face challenging situations confidently. If you’re interested in learning more about our crisis media training courses, the section below will provide you with more details on our courses.

How do you deliver Alder training?

Online sessions

Our online crisis media training sessions address sector-specific vulnerabilities and crisis strategies. Whether it’s Zoom, Microsoft Teams, or Google Meet, our PR consultants can train you and your teams remotely. Depending on your objectives, session durations can range from a quick one-hour overview to a more detailed half-day or full-day course.

In-person training

Our team customises content to match your sector threats, risk profile, recent media performance, and any specific team needs. We’ll send a team member to your location for either a half-day or full-day session. Studio-based training is also an option, conducted in a fully equipped broadcast centre in London or arranged elsewhere in the UK.

Who is our training for?

Typically, we provide training for the following roles:

  • Senior leaders and management teams
  • Spokespeople
  • Public relations and communications professionals
  • Governing boards and trustees

How much does it cost?

Costs vary depending on the depth and personalisation of the training. For more details, contact us by phone on 020 7692 5675 or email us at [email protected].

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 020 7692 5675 or fill the form and we will get back to you as soon as possible.