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A crisis communication plan is an essential resource for any organisation. An Alder crisis communication plan is a bespoke manual which contains step-by-step instructions, practical tips and draft communications that ensure organisations can deal with the communication demands of any crisis.

During a crisis, one of the most difficult things to navigate is the pressure of time, and a situation quickly becomes very difficult to handle when an organisation is ‘playing catch-up’. With a crisis communications plan, your team will have more time to devote to priorities. It is greatly reassuring for our clients to know that they have prepared for the most likely risks to their organisation and have, through their crisis communications manual, the frameworks, knowledge and practical advice in place to manage a crisis if it does occur.

At Alder we develop crisis communications plans for our clients across a range of sectors, ensuring that they are fully prepared for a variety of challenging and complex situations that may arise at any moment.

Our method

Alder develops a crisis communication plan by combining an in-depth consultancy with a bespoke analysis of the organisation from our specialist partners, who bring decades of experience handling crises across a range of sectors. We draw upon our real-life experience of the highest-profile media stories and apply it to the possible scenarios an organisation may find themselves in.

Frequently Asked Questions

Why is a communications plan so important during a crisis?

Whether it’s the inappropriate timing of a statement, the acceptance of liability, or the failure to sympathise with affected parties, communications in a crisis have the potential to make or break an organisation’s long-term reputation – one mistake at a crucial time can define an organisation forever. A crisis communications plan minimises these risks and ensures that should a crisis occur, an organisation already has the guidance, contacts, and templates to navigate the complex situation at hand.

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 0207 692 0691 or fill the form and we will get back to you as soon as possible.