Whether it’s the inappropriate timing of a statement, the acceptance of liability, or the failure to sympathise with affected parties, communications in a crisis have the potential to make or break an organisation’s long-term reputation – one mistake at a crucial time can define an organisation forever. A crisis communications plan minimises these risks and ensures that should a crisis occur, an organisation already has the guidance, contacts, and templates to navigate the complex situation at hand.
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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.
