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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.
September saw the latest instalment of the Alder Intelligence webinar series and the first of our termly education webinars, ‘Protecting your reputation: trends, best practice and lessons from recent cases’. Having advised on some of the most significant education news stories over the last year, Managing Director Tim Toulmin and Specialist Education Partner Sue Bishop […]
A proactive PR strategy can help set a school up for success. Getting good news out there helps catch the eye of prospective parents, attract talented teachers and staff, and build pride throughout the school community. Most importantly perhaps, it also helps build what we call ‘empathy capital’. This means that if something goes wrong […]
Negative online content can be a source of stress for staff, pupils the wider school community and stakeholders. Along with taking an emotional toll, the content can also pose the threat of long-term reputational damage to the school. Below are three examples of the sort of issues we advise on, along with some tips about […]
The Sunday Times this week reported that independent schools are being urged by the new chair of the Headmasters’ and Headmistresses’ Conference (HMC) to be as transparent as possible with parents when allegations of sexual assault are made against staff or pupils. http://www.thetimes.co.uk/article/private-schools-urged-to-reveal-sex-abuse-claims-to-parents-ns72p2pg5 It is the right sentiment but often difficult to do in practice. […]