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Given the highly sensitive nature of their work and the intense level of scrutiny from media and other stakeholders including the public at large, the communication and reputation management challenges faced by hospitals and healthcare organisations are unique. Healthcare crisis PR holds unique challenges.

Our consultants regularly advise clients across the state and private sectors, including NHS trusts of all descriptions, providers of healthcare staff, and suppliers of health products. We also offer a range of services to assist care homes with their crisis communications when issues arise.

We regularly support boards, executives, and in-house communications teams through complex regulatory processes and persistent media coverage. We provide intensive media training and hostile interview practice for senior management facing public scrutiny or breaking news items.

Our Healthcare Team

Tim Toulmin Managing Director

Tim Toulmin

Managing Director
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Steve Double

Strategic Partner
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Carrie Birmingham

Specialist Partner, Crisis HR & Cultural Transformation
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Jack Myers Account Director

Jack Myers

Account Director
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Joe Macintyre Account Executive

Joe MacIntyre

Account Executive
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Frequently Asked Questions

What is the difference between healthcare crisis PR and healthcare crisis communications?

Healthcare crisis PR is a strategic communication practice that focuses on building and maintaining a positive image and reputation for a healthcare organisation or individual healthcare professionals. The primary goal of healthcare PR is to establish trust, credibility, and goodwill among the target audience, which can include patients, caregivers, the general public, media, and other stakeholders.

Healthcare crisis communications is a specialised subset of PR that deals with managing communication during times of significant disruption, emergencies, or crises within the healthcare organisation. These crises can include medical errors, malpractice, product recalls, public inquiries, litigation, or any event that has the potential to harm the healthcare organisation’s reputation.

At Alder, we focus on healthcare crisis communications and reputation management. Our services include media handling advice, drafting communications, stakeholder management, media monitoring, and key crisis planning and media training services.

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 020 7692 5675 or fill the form and we will get back to you as soon as possible.