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Our Managing Director Tim Toulmin recently spoke to Ben Griffiths, our Specialist Partner for Media Relations, as they addressed the topic of ‘Understanding the Newsroom’ at our first Alder Intelligence webinar. The discussion drew on Ben’s two decades of experience working at the UK’s biggest news brands, with Ben shining a light on the inner […]
There are few more worrying prospects for a healthcare leader than a cyber attack, extreme weather or other sudden event disrupting or halting frontline operations. When such an incident strikes, internal and external communications are critical to maintaining order and safety, quashing misinformation, maintaining stakeholder trust, and more. It is thus welcome to see that […]
Image Credit: Josh Caius We were delighted to sponsor the Trainee of the Year Award at the annual NCTJ Awards for Excellence in Journalism. It was won by Financial Times FTAdvisor news editor Amy Austin on account of her achieving the highest exam mark of any NCTJ trainee in the UK. More broadly, the event […]
Alder was delighted to sponsor the launch of the National HIV Story Trust’s film archive, which took place at the Curzon cinema in Soho in February 2023. The Trust is a unique and important charity that tells the story of the HIV/AIDS pandemic through the personal testimony of those directly affected by it. The launch […]
There is no such thing as a one-size-fits-all approach to crisis management. Sometimes silence is golden, sometimes it’s right to fight your client’s corner in the most eloquent way possible. Whatever strategy is employed, there still must be certain common themes, however. One of those is authenticity. Is what you’re saying (or not saying) faithful […]
‘What really matters is what’s on the inside.’ It’s a phrase which is often used to warn against superficiality. But it is also very relevant when thinking about organisations, the crises they may face, and their communications before, during and after such events. Specifically, it reminds us of the multi-faceted importance in such situations of […]
Alder hosted a breakfast seminar – Under the spotlight: key trends in entertainment crisiscomms – with our specialist entertainment partner, Ben Todd. Prior to joining Alder,specialist partner Ben Todd was Simon Cowell’s spokesman; European Head of Media forCowell’s company, Syco Entertainment; and Vice President, Communications for SonyMusic UK. Before joining Syco, Ben was an award-winning […]
Alder is delighted to announce the appointment of Susan Smith to the newly-created role of chief operating officer. Smith previously worked for integrated agency WE Communications, leading work on two of its largest clients; Microsoft and Capgemini. She has experience with other large global agencies, including as Weber Shandwick’s client lead for Unilever. The new […]
Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement that Watt was giving a fifth of his stake in the company to members of staff, something the firm said in a statement would be worth “c£120,000 […]