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Having previously held senior management roles at global network agencies as well as leading highly successful communications campaigns for some of the world’s biggest brands, including Microsoft and Unilever, Susan has decided it is time to return to her creative roots. Having spent the last four years of her career as Alder’s COO, Susan has […]
By Joe MacIntyre Receiving an adverse Care Quality Commission (CQC) rating can be one of the most challenging moments a healthcare organisation faces. A rating of ‘Requires Improvement’ or ‘Inadequate’ can affect staff morale, stakeholder confidence, recruitment, referrals and reputation. For many boards and executive teams, the instinctive response is to focus on what needs […]
By Lottie Newell Schools, colleges and universities hold some of the most sensitive personal information of any institution in the country: safeguarding files, medical and special educational needs records, families’ financial details, staff employment records and the digital footprint of every pupil and student. Protecting trust after a cyber attack comes down to three things: […]
By Charles Howard Most international firms entering the UK market prepare thoroughly for the legal, tax and regulatory requirements. Far fewer prepare for the reputational ones. That gap matters. The UK has one of the most active media environments in the world and a dense network of regulators, many of which publish their findings. A […]
By Lottie Newell UK Visas and Immigration (UKVI) has raised the bar for every education provider that sponsors international students. Universities, colleges and residential schools all hold sponsor licences. All face reputational risk. A compliance visit can arrive unannounced, and the consequences of failure are public and potentially highly damaging. A UKVI investigation is a […]
By Lottie Newell One key theme we see repeatedly is that the organisations which emerge strongest from a crisis are rarely those that avoid mistakes altogether. They are the ones that understand their risks in advance, know who owns decisions and can explain them confidently when challenged. AI is no different.It is already embedded across […]
Account Director About Alder Alder is an award-winning reputation, risk and crisis advisory firm, providing strategic consultancy to clients on critical situations, organisational change, reputational risk and preparedness. Over 15 years, the firm has built deep expertise through involvement in complex situations including multi-fatality events, criminal proceedings, and regulatory scrutiny. Our team works across a […]
Practice Manager About Alder Alder has built a strong reputation in crisis communications and is now growing as a Reputation Risk and Crisis Advisory, covering strategic and management consultancy as well as reactive communications advice. The role To ensure that the business can scale effectively, we are looking for a highly capable and proactive Practice […]
By Jack Myers Schools have long published pupil photos to celebrate school life and engage parents. That hasn’t changed, but the risk environment has. Recent cases show how images taken from school websites and social media can be manipulated using AI tools into harmful content, sometimes followed by attempts to blackmail schools. Crucially, there is a difference between […]