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For immediate support email [email protected] 24/7

We represent a wide range of educational institutions, including multi-academy trusts, independent schools, further education colleges and higher education institutions.  It is then essential that these organisations are well-prepared and equipped with the right tools to navigate the complexities of a crisis as best they can.

As a leading crisis PR firm in the education sector, Alder understands the many complications schools may face. Our specialist education team of crisis communications professionals are here to help you manage your reputation year-round and minimise damage should a crisis arise. We offer crisis communications and strategic counsel on a range of matters, including employment disputes, police investigations, abuse allegations, regulatory inquiries, free speech issues, cultural movements such as BLM and #MeToo, and health and safety matters, including injuries and fatalities.

Our dedicated education team is made of well-versed professionals in crisis PR for schools. We work with schools not just when a crisis strikes but also to prevent any potential issue through a proactive approach aimed at safeguarding the school’s reputation.  We offer tailored support to mitigate risks associated with reputational matters to help educational institutions build resilience against potential threats ultimately.

Our approach to reputation  management in education

We enable various educational institutions to manage ongoing crises, as well as long-term plans to help institutions continue to serve their communities, maintain trust and confidence among all stakeholders and protect from reputational damage.

Our clients receive expert advice and compassionate support during challenging times. From crisis PR planning to media training for governors, we provide institutions with the knowledge and confidence not to be caught off guard and have a clear plan of action when a crisis occurs.

With an effective combination of strategic thinking and practical training, schools, colleges, and higher education institutions that turn to us can successfully preserve their image, values, and reputation.

Our Education Team

Tim Toulmin Managing Director

Tim Toulmin

Managing Director
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Anthony Longden

Specialist Partner – Crisis Communications
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Sue Bishop Charities Partner

Sue Bishop

Specialist Education and Charities Partner
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Alison Brace Proactive Education PR

Alison Brace

Specialist Partner – Proactive Education PR
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Durell Barnes Specialist Education Partner

Durell Barnes

Specialist Education Partner
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Jack Myers Account Director

Jack Myers

Account Director
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Sarah Bishop Marketing Manger

Sarah Bishop

Marketing Manager
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Joe Macintyre Account Executive

Joe MacIntyre

Senior Account Executive
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Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    What is the difference between education PR for schools and crisis communications?

    Crisis PR for schools primarily focuses on promoting and managing the public image and reputation of educational institutions, including schools, colleges, and universities. Its objective is to reinforce the institution’s brand, build positive relationships with stakeholders, and attract students, staff, and donors.

    Crisis communications, on the other hand, involves managing communication during a crisis scenario that could tarnish an organisation’s reputation. This can include accidents, scandals, legal issues, health alerts, or any event that significantly impacts the organisation’s operations or public image.

    Why is a good reputation important for schools?

    A good reputation is essential for schools as it drives applications, ensuring healthy student enrolment and stable finances.

    A 2016 study showed that one negative search result on Google could deter 20% of prospective parents from visiting a school. Additionally, 70% of parents prefer learning about a school through articles rather than ads, and 64% trust online search engines the most for school research.

    In short, a positive reputation reflects the school’s commitment to excellence and is vital for its future growth, as it impacts enrolment, staff recruitment, community support, fundraising, and overall sustainability.