Insights

It’s an inescapable fact in this highly-digitised world that every person, every company and every organisation has an online reputation. Given the significant impact it can have on many facets of organisational success, it is no surprise that many brands and companies are already taking action to improve their online reputation. Online reputation is not […]

Elton John once suggested that ‘sorry’ was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]

Alder hosted a breakfast seminar – Under the spotlight: key trends in entertainment crisiscomms – with our specialist entertainment partner, Ben Todd. Prior to joining Alder,specialist partner Ben Todd was Simon Cowell’s spokesman; European Head of Media forCowell’s company, Syco Entertainment; and Vice President, Communications for SonyMusic UK. Before joining Syco, Ben was an award-winning […]

Alder is delighted to announce the appointment of Susan Smith to the newly-created role of chief operating officer. Smith previously worked for integrated agency WE Communications, leading work on two of its largest clients; Microsoft and Capgemini. She has experience with other large global agencies, including as Weber Shandwick’s client lead for Unilever. The new […]

The running charity parkrun found itself in hot water this week over a quite blatant financial conflict of interests that came into the public domain – and one which looks particularly bad in the context of a cost-of-living crisis and households across the country struggling to make ends meet. On Thursday afternoon, alongside stories appearing […]

Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement that Watt was giving a fifth of his stake in the company to members of staff, something the firm said in a statement would be worth “c£120,000 […]

Crisis communications specialist Alder has appointed Ben Todd, who for the last decade has been UK and European Head of Media at Simon Cowell’s Syco Entertainment, as a specialist partner. Todd began his career as a journalist, latterly covering showbusiness for the Daily Mail before moving to Syco in 2012. As European media lead he was also […]

Alder has appointed Ben Griffiths as a specialist partner. Griffiths has a combined 20 years of experience at News UK and Reach PLC, leading news and features teams at some of the country’s biggest-selling newspapers, latterly as The Sun’s executive features editor. During this time he was at the centre of some of the biggest stories of […]

Alder was recently asked to advise a global media and entertainment conglomerate, Waystar Royco*. Unfortunately, our preliminary note was shredded by a Mr Hirsch in a fit of misdirected paranoia, and sadly the Board was unable to consider our advice.  We hope the below will assist other global media and entertainment conglomerates facing similar crisis […]