Insights

Image Credit: Josh Caius We were delighted to sponsor the Trainee of the Year Award at the annual NCTJ Awards for Excellence in Journalism. It was won by Financial Times FTAdvisor news editor Amy Austin on account of her achieving the highest exam mark of any NCTJ trainee in the UK.  More broadly, the event […]

There won’t be an Oscar for crisis preparedness handed out at the Academy Awards this weekend (trust us, we have checked). But ahead of the ceremony this weekend, we would like to acknowledge the sensible work the Academy has done in responding to last year’s drama, in which nominee Will Smith stormed onto the stage […]

Alder was delighted to sponsor the launch of the National HIV Story Trust’s film archive, which took place at the Curzon cinema in Soho in February 2023.  The Trust is a unique and important charity that tells the story of the HIV/AIDS pandemic through the personal testimony of those directly affected by it.    The launch […]

In a kinder world, health and care leaders might be looking forward to a less stressful 2023. After the extraordinary challenges, scrutiny and reputational issues experienced during the height of the Covid-19 pandemic, the sector would have been forgiven for hoping for a period of reduced intensity. Issues like strike action, Strep A and seasonal […]

You’ve worked hard to build an impeccable reputation. Your comms team is excellent at getting your accomplishments the attention they deserve. Your organisation has cordial working relationships with various journalists and your stakeholders are never anything but extremely satisfied with your performance. So were a crisis to unfold, you couldn’t be in a stronger position, […]

There is no such thing as a one-size-fits-all approach to crisis management. Sometimes silence is golden, sometimes it’s right to fight your client’s corner in the most eloquent way possible. Whatever strategy is employed, there still must be certain common themes, however. One of those is authenticity. Is what you’re saying (or not saying) faithful […]

‘What really matters is what’s on the inside.’ It’s a phrase which is often used to warn against superficiality. But it is also very relevant when thinking about organisations, the crises they may face, and their communications before, during and after such events. Specifically, it reminds us of the multi-faceted importance in such situations of […]

It’s an inescapable fact in this highly-digitised world that every person, every company and every organisation has an online reputation. Given the significant impact it can have on many facets of organisational success, it is no surprise that many brands and companies are already taking action to improve their online reputation. Online reputation is not […]

Elton John once suggested that ‘sorry’ was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]