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Elton John once suggested that ‘sorry’ was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that […]
Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement […]
Businesses going through tough times – and in 2021 of all years, no organisation can be sure when those might hit – need great communications. Alder is delighted that leading […]
Our strategic partner Steve Double was asked by German communications firm Engel & Zimmermann, a fellow member of the Crisis Communications Network Europe, to give insights into perhaps the biggest non-Covid story of […]
When a crisis hits, immediate and blunt assessment is essential “SORRY seems to be the hardest word.” When it comes to apologies, Elton John’s lyric is all too true. Whether […]