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There is no such thing as a one-size-fits-all approach to crisis management. Sometimes silence is golden, sometimes its right to fight your clients corner in the most eloquent way possible. Whatever strategy is employed, there still must be certain common themes, however. One of those is authenticity. Is what youre saying (or not saying) faithful […]
What really matters is whats on the inside. Its a phrase which is often used to warn against superficiality. But it is also very relevant when thinking about organisations, the crises they may face, and their communications before, during and after such events. Specifically, it reminds us of the multi-faceted importance in such situations of […]
It’s an inescapable fact in this highly-digitised world that every person, every company and every organisation has an online reputation. Given the significant impact it can have on many facets of organisational success, it is no surprise that many brands and companies are already taking action to improve their online reputation. Online reputation is not […]
Elton John once suggested that sorry was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]
Alder hosted a breakfast seminar Under the spotlight: key trends in entertainment crisiscomms with our specialist entertainment partner, Ben Todd. Prior to joining Alder,specialist partner Ben Todd was Simon Cowells spokesman; European Head of Media forCowells company, Syco Entertainment; and Vice President, Communications for SonyMusic UK. Before joining Syco, Ben was an award-winning show-business journalist […]
Alder is delighted to announce the appointment of Susan Smith to the newly-created role of chief operating officer. Smith previously worked for integrated agency WE Communications, leading work on two of its largest clients; Microsoft and Capgemini. She has experience with other large global agencies, including as Weber Shandwicks client lead for Unilever. The new […]
The running charity parkrun found itself in hot water this week over a quite blatant financial conflict of interests that came into the public domain – and one which looks particularly bad in the context of a cost-of-living crisis and households across the country struggling to make ends meet. On Thursday afternoon, alongside stories appearing […]
Like them or loathe them, Brewdog and its founder James Watt are rarely out of the news for long. This week, they were back in the headlines with an announcement that Watt was giving a fifth of his stake in the company to members of staff, something the firm said in a statement would be worth “c£120,000 […]
Crisis communications specialist Alder has appointed Ben Todd, who for the last decade has been UK and European Head of Media at Simon Cowells Syco Entertainment, as a specialist partner. Todd began his career as a journalist, latterly covering showbusiness for the Daily Mail before moving to Syco in 2012. As European media lead he was also […]