Alder has appointed Ben Griffiths as a specialist partner. Griffiths has a combined 20 years of experience at News UK and Reach PLC, leading news and features teams at some of the country’s biggest-selling newspapers, latterly as The Sun’s executive features editor.
During this time he was at the centre of some of the biggest stories of the last two decades, including the London Olympics, terror attacks both in the capital and Manchester, and latterly the Covid-19 pandemic.
Griffiths has recently launched news and features agency First Story Media, bringing additional proactive PR skills to crisis and reputation-focused Alder.
Tim Toulmin, managing director of Alder, said: “Ben’s experiences gives him a unique understanding of the media industry, the news cycle and how best to manage a story. Thanks to this and his strong network of contacts, Alder can now offer clients a first-class opportunity to tell their stories proactively in addition to our traditional crisis specialism.”
In the days since the death of Rolf Harris, there have been some eye-catching revelations about the disgraced entertainer’s attempts to manage his PR during his 2014 trial for a string of sex offences. Defendants in high-profile trials often employ a range of tactics in order to try to win public sympathy. The growing rise […]
Our Managing Director Tim Toulmin recently spoke to Ben Griffiths, our Specialist Partner for Media Relations, as they addressed the topic of ‘Understanding the Newsroom’ at our first Alder Intelligence webinar. The discussion drew on Ben’s two decades of experience working at the UK’s biggest news brands, with Ben shining a light on the inner […]
There are few more worrying prospects for a healthcare leader than a cyber attack, extreme weather or other sudden event disrupting or halting frontline operations. When such an incident strikes, internal and external communications are critical to maintaining order and safety, quashing misinformation, maintaining stakeholder trust, and more. It is thus welcome to see that […]