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REPUTATION AUDIT

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THE PROBLEM

A large non-governmental organisation was the subject of a hostile, politically-motivated media campaign. It had to endure successive waves of negative publicity for more than two months before things began to die down.


This onslaught left the organisation questioning whether it had suffered long-term damage to its relationships and reputation.

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THE SOLUTION

We conducted a discreet but in-depth listening exercise among a range of stakeholders, with a particular focus on senior political journalists and editors working in all branches of the media.  This helped us build up a detailed picture of the true impact of the negative campaign – research that included some pleasant surprises. We also provided a bespoke list of action points for the future.

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THE RESULT

Alder’s work provided the organisation with a fuller understanding of the precise impact of what had happened, and bolstered its confidence in the wake of a particularly harrowing period. The action points gave it a clear pathway to getting firmly back on track, as well as equipping it with the means to defend itself more effectively.

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TESTIMONIAL

“Alder provided the exact expertise we needed. Their broad knowledge was a wonderful resource from which to draw and their guidance was spot on. Working with them helped us come to some important understandings, and enabled us take our organisation forward with confidence.
 
For any organisation or individual seeking specialist public relations insight, I fully recommend Alder.”
PH, Director of Communications for client organisation

CRISIS PR

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THE PROBLEM

A senior director of a high profile financial institution was arrested. The CEO needed immediate advice about what to say to staff, journalists and investors.

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THE SOLUTION

We provided a suite of documents including a detailed assessment of the situation and its likely impact, draft statements, ‘lines to take’, and stakeholder management plans. We arranged for the CEO to undertake a refresher media training course, and worked closely with the company’s lawyers at every stage.


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THE RESULT

The client stayed in control of the situation, portraying a reassuringly calm and business-like demeanour. No discernible damage was done. 

ISSUES MANAGEMENT

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THE PROBLEM

A customer died on the premises of a well-known British company. Its CEO was keen to establish what could be learned from the incident, and his company’s handling of it..

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THE SOLUTION

We conducted interviews with key players across the business, carefully analysed the business plan and carried out a discreet but thorough reputation audit.

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THE RESULT

Alder’s research work revealed health and safety issues were being overlooked because they were seen to clash with other management priorities at the time. Senior management used the Alder audit as the basis for instituting a cultural change programme that ensured the problem could not happen again.

CRISIS PLANNING

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THE PROBLEM

A start-up company in the travel sector needed help with drawing up a crisis protocol from scratch.

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THE SOLUTION

Alder worked closely with the client’s senior team to identify a range of likely crisis scenarios. We then drafted carefully tailored crisis communications plans and carried out a simulation – effectively a ‘dress rehearsal’ – to see how the company performed. We also provided regular briefings and updates about best practice, and, as the company develops, we continue to act as a sounding board and specialist adviser.

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THE RESULT

The detailed work carried out by Alder equipped this new and rapidly expanding company with firm foundations upon which to build a range of policies and procedures that could  instantly be applied in the event of a crisis.

LITIGATION PR

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THE PROBLEM

A small business was engaged in a commercial dispute with an internationally famous NGO, and felt overwhelmed by the prospect of a lengthy legal battle which could have bankrupted it.

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THE SOLUTION

We teamed up with a national newspaper to ensure the ‘David vs Goliath’ battle received appropriate publicity, and managed the secondary coverage across other media, including national broadcast news

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THE RESULT

Alder’s intervention redressed the balance, ensuring the client was not overwhelmed by the NGO, and that its voice was heard. The matter was settled on terms vastly more favourable than those initially offered.

CULTURE CHECK

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THE PROBLEM

Trustees of a well-known charity were concerned about high profile failures in the sector, such as the collapse of Kids Company, and wanted to test their own resilience to reputational crises.

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THE SOLUTION

The charity commissioned Alder to conduct a ‘culture check’ to ensure there were no hidden problems in its own organisation. Through a mixture of qualitative and quantitative research, and benchmarking its own procedures against best practice elsewhere, we were able to produce a detailed report on the charity’s ‘cultural health’. 

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THE RESULT

The Alder culture check, and continuing input from its consultants, enabled the Trustees to take action in a number of areas, particularly in improving the transparency of decision-making and internal communication.

SOUNDING BOARD ADVICE

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THE PROBLEM

A supervisory body operating in a contentious environment frequently needs to make decisions and public announcements at short notice on politically sensitive matters. It retains us to act as a sense-check, giving a different perspective, and minimising the risk of hostile media reaction.

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THE SOLUTION

We are available seven days a week to provide a sounding-board service and strategic counsel. This not only enhances the quality of the organisation’s decision making and external communication, but acts as an insurance policy against creating hostages to fortune when making high profile announcements under great time pressure.

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THE RESULT

The organisation is confident it can rely on immediate expert support at any time. Alder’s support means it can respond extremely quickly with clear, carefully crafted communications whatever the situation.

REPUTATION AUDIT

The problem – A large non-governmental organisation was the subject of a hostile 
Read more

CRISIS PR

The problem – A senior director of a high profile financial institution was arrested. The 
Read more

ISSUES MANAGEMENT

The problem – A customer died on the premises of a well-known British company. Its CEO 
Read more

CRISIS PLANNING

The problem – A start-up company in the travel sector needed help with drawing up 
Read more

LITIGATION PR

The problem – A small business was engaged in a commercial dispute with an internationally 
Read more

CULTURE CHECK ®

The problem – Trustees of a well-known charity were concerned about high profile failures
Read more

BOARD DEVELOPMENT

The problem – A supervisory body operating in a contentious environment frequently
Read more

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