The Problem
A senior director of a high profile financial institution was arrested. The CEO needed immediate advice about what to say to staff, journalists and investors.
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Case Study
How we handled crisis communications on behalf of a high profile financial institution.
A senior director of a high profile financial institution was arrested. The CEO needed immediate advice about what to say to staff, journalists and investors.
We provided a suite of documents including a detailed assessment of the situation and its likely impact, draft statements, ‘lines to take’, and stakeholder management plans. We arranged for the CEO to undertake a refresher media training course, and worked closely with the company’s lawyers at every stage.
The client stayed in control of the situation, portraying a reassuringly calm and business-like demeanour. No discernible damage was done.
Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible.