Reputation Audit for a Large Non-Governmental Organisation

Challenge

A large NGO endured a sustained media campaign that generated successive waves of negative publicity over more than two months. When the immediate pressure subsided, the organisation was left with a pressing question: had it suffered lasting damage to its reputation and stakeholder relationships and if so, how much?

Solution

Alder conducted a discreet but in-depth reputation audit, designed to give the organisation an honest and detailed picture of where it stood. Support included:

- A structured listening exercise among a broad range of stakeholders, with particular focus on senior political journalists and editors across all branches of the media
- Analysis of the findings to assess the true impact of the negative campaign on the organisation's standing
- A bespoke set of action points to guide the organisation's reputation management activity going forward

Outcome

- The audit gave the organisation a clear and evidence-based understanding of the campaign's actual impact, which included some genuinely encouraging findings
- The client was able to move forward with confidence, grounded in research rather than assumption
- A practical action plan provided a clear roadmap for protecting and rebuilding relationships where needed