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Case Study

Managing a Damaging CQC Rating for a Major Homecare Provider

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Challenge

An award-winning homecare provider with several major local authority contracts received an unexpected CQC rating of "requires improvement" This was a significant downgrade from its previous "good" rating. The result threatened to undermine the client's hard-won relationships with local authority clients and put future contracts at risk.

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Solution

Alder conducted a close analysis of the CQC report and identified an unusually high volume of positive endorsements from service users within the report itself, alongside a separate local authority assessment that rated the client as "outstanding". Support included:

- Advising the client to deploy these positive findings proactively in stakeholder communications to provide important context to the CQC rating
- Crafting messaging that balanced transparency about the rating with a clear and evidence-based counter-narrative
- Providing strategic advice on the client's future engagement with the CQC

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Outcome

- The client was able to communicate confidently with local authority clients, protecting key relationships and contracts
- The positive evidence within the CQC report itself was used to reframe the narrative effectively
- The client had a clear strategic framework for its ongoing dealings with the CQC

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