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Issues Management

Our issues management services help leaders to confidently identify and act on the internal problems that can lead to their organisation’s reputational difficulties. As reputation management consultants, we understand the powerful role of reputation for both individuals and organisations. It is a valuable asset that needs to be monitored, managed, and evaluated for areas of improvement.  

Challenges can strike unexpectedly, testing even the most resilient organisations and casting a shadow over the most detailed plans. That is why modern businesses demand responsiveness, agility, and foresight, which is where our integrated reputational risk and issues management services are invaluable. 

With a wealth of experience in crisis communication, we understand the urgency of identifying and resolving internal issues before they spiral out of control. Our issues management services focus on detecting, assessing, and neutralising potential concerns to prevent them from evolving into more significant threats. 

Our reputation management services include:

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Workplace Culture Audit

Workplace scandals often stem from cultural issues. Through our culture audit, we analyse various indicators to spot and address cultural problems and reputational risks before they escalate into PR crises.

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Vulnerabilities Audit

At Alder, we leverage our industry expertise and years of consulting to offer tailored diagnostic reviews. These audits aim to assess your communication processes and provide actionable suggestions for improvement.

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Reputation Audit

Your reputation is one of your most valuable assets. Our reputation audit is a discreet high-level audit which will inform your overall public relations strategy, protect your reputation and help you build positive new connections.

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Issues management case studies:

Investing in issues and reputation management services should be at the core of any organisation’s crisis PR planning strategy. Alder has supported organisations in various sectors to identify and mitigate the risk when dealing with specific challenges and protect against long-term reputational damage.   

Education: 

For an education client, we provided strategic support with financial restructuring communications for an educational trust on the closure of one of its independent schools. We delivered a communications strategy in concert with the client’s legal team to allay concerns from staff, students and parents.  

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Charities: 

For this charity client, the matter concerned the financial restructuring of the charity, involving redundancies and pre-existing tensions between senior leadership and the workforce.  The financial restructuring communications campaign also coincided with a high-profile employment tribunal. We were therefore instructed to provide strategic communications advice to both senior leadership and the Board on stakeholder management throughout, as well as urgent tribunal preparation.  

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Healthcare: 

An NHS Foundation trust had suffered reputational damage following a series of in-patient safety incidents and negative CQC ratings. Alder was engaged by the CEO to work with the trust’s lawyers to develop a strategic plan for responding to complex legal and regulatory cases, including CQC inspections and inquests. 

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As a crisis PR firm working with expert reputation management consultants, we specialise in crafting tailored communication strategies designed to tackle a number of challenges faced by our clients. Do you want to learn more about our reputation and issues management services? Contact us by phone on 020 7692 5675 or email us at [email protected].

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    Why is it important to manage your reputation?

    Reputation is a non-negotiable element in effectively shaping the image of both individuals and organisations, regardless of their sector.  

    • Reputation promotes the ’empathy capital’, meaning that in times of crisis, stakeholders are more inclined to empathise if consistent efforts have been made towards reputation management. 
    • A solid reputation built on exceptional service and a positive work environment leads to a loyal customer base. 
    • Good reputation acts as a magnet for top-tier talent, attracting individuals whose principles align with the organisation’s ethos and culture. 
    • Effective reputation management services can offer valuable financial benefits. They serve as a solid foundation upon which organisations can build, drawing consumers, clients, and potential investors into their fold. 

    What is the difference between issues management and reputation management?

    Issues management involves the identification and resolution of specific challenges or potential problems, whereas reputation management focuses on shaping the overall perception and image of an individual or organisation. A robust reputation can mitigate the impact of issues, while adeptly managing issues can safeguard and improve reputation.