A reputation audit is a crucial part of our issues management services and one of the fundamentals of proactive crisis prevention. It enables organisations, whether charities or companies operating within the education, healthcare, or entertainment industries, to assess the scope and nature of any recent reputational damage and provides valuable insights into the impact on both stakeholder and media relationships.
This initial assessment, which comprises the creation of a reputational risk landscape, best practice guidance, and specific recommendations on remedial measures, is indispensable for developing an effective crisis PR plan.
Our dedicated team of specialists boast a wealth of expertise in strategic communications, PR crisis plans and effective stakeholder engagement.
They employ this expertise and first-hand experience in handling PR crises and issues across a range of sectors as they support organisations through a bespoke and comprehensive reputation audit.
To begin, we carry out face-to-face interviews with key employees across your organisation. These interviews are incredibly valuable as they allow us to gather various insights into stakeholders’ perceptions, concerns, and expectations.
Focus groups and surveys effectively complement these engagements, favouring collective dialogue and shedding light on broader ideas and trends both within your organisation and from an external perspective. This helps us build out a clear understanding of your reputational risks and organisational vulnerabilities.
Our bespoke analysis incorporates desktop research and benchmarking exercises, combining an exhaustive analysis of your online reputation and exposure to risk, internal governing documents and policies, industry standards, competition, and regulatory environments. Our findings then allow us to contextualise the situation better within broader industry trends.
By analysing an organisation’s existing crisis management protocols and assessing its recent media performance, we identify its vulnerabilities and areas that need improvement. This comprehensive approach allows our reputation audit to delve deep into the precise details and the underlying factors that shape an organisation’s reputation.
Once the reputation audit is complete, our clients receive a carefully crafted final report that provides valuable action points and addresses vulnerabilities. This document not only summarises our research findings but offers tailored recommendations that will best protect your reputation and plug gaps before they risk becoming a crisis PR disaster.
Our reputation audit assesses the current perception of an organisation and addresses any vulnerabilities that may lead to issues in the future.
Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible.
A reputation audit is essential for understanding how an organisation is perceived by the public, stakeholders, and the media. It helps identify strengths to build on and areas that need improvement, allowing organisations to adjust PR strategy proactively. By evaluating a brand’s image, media coverage, and stakeholder sentiment, the audit helps to address potential issues before they escalate and align messaging with organisational goals.
Alder’s reputation audit identifies key areas where an organisation can strengthen its image and relationships. By evaluating public perception, media presence, and stakeholder sentiment, it uncovers opportunities to enhance a brand’s credibility and trust. The audit provides insights into how to improve messaging, engage with new audiences, and build stronger connections with potential partners, clients, and influencers.
Different aspects of an organisation’s reputation are evaluated including public perception, media coverage and associated sentiment and tone, brand messaging and social media presence.
A reputation audit provides valuable insights into how an organisation is perceived and where communication gaps may exist. By identifying areas of strength and potential risks, the audit allows brands to tailor messaging to align with stakeholder expectations and address any concerns. It informs the development of targeted communication strategies, ensuring consistency, clarity, and impact across all channels.
After completing a reputation audit with Alder, the next steps include: