Broadcast Media Training

Broadcast interviews are very different from traditional press interviews. It is one thing to know your key messages; it is another thing entirely to hold the line under intense scrutiny on live television or radio. Unlike print media, designated spokespeople must articulate key messages whilst also focusing on other crucial aspects, including tone of voice, body language and bridging techniques.

In the event of a crisis, senior leaders’ visibility and willingness to take ownership of issues become incredibly important. A broadcast interview is often the perfect vehicle for this, and it is essential to reduce the risk of long-term reputational damage.

Such a pressured environment can be particularly challenging; it requires an understanding of journalistic techniques, experience facing a camera, and the ability to respond promptly and appropriately to unexpected questions or comments. Considering this, broadcast media training is an essential part of crisis PR planning, preparing organisations and senior leaders to face questions in a crisis.

It equips spokespeople with the right skills to manage their body language, tone of voice, and presentation to create an authentic and trustworthy image.

Our broadcast media training method

Our approach to broadcast media training is designed to meet the specific objectives of each of our clients. Before the training session, our highly experienced team of crisis communications consultants will conduct a thorough exploratory meeting with you to understand your reputational vulnerabilities, previous broadcast experience, and specific communication priorities and goals. This assessment allows us to customise each broadcast media training session to address the unique challenges your organisation faces.

Our media training sessions are delivered in person at your site by one of our expert trainers, accompanied by cameras and lights. We can also offer a studio-based training experience in London in a fully equipped centre with broadcast-quality TV, radio and podcasting studios. During the session, you will engage in a series of practical exercises specifically designed to simulate real broadcast scenarios. These will include mock interviews conducted by former journalists with extensive broadcast experience to provide you with an extremely accurate training environment. You will receive detailed feedback and coaching on your and other spokespeople’s performance, focusing on improving critical areas such as message delivery, body language, and handling difficult questions. This practical approach helps you build the necessary confidence and competence to face the media during challenging situations.

Our broadcast media training programme

Alder’s broadcast media training sessions will specifically focus on the following aspects: