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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.

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Crisis PR Planning

It is a common misconception that you cannot prepare for a crisis. At Alder, we help organisations prepare for the unexpected and put the necessary frameworks in place so that they can weather even the most challenging of storms.

Unforeseen and often turbulent challenges hide around the corner and hit when an organisation least expects them. In such a landscape, having a solid PR crisis plan is critical. It should not be seen as a simple proactive measure but as a smart, strategic investment in safeguarding a brand’s reputation and maintaining stakeholder trust.

Our expert team acknowledge the importance of proactive crisis planning and works closely with our clients to develop inclusive, bespoke strategies that meet any organisation’s specific objectives to anticipate potential crises.






    How to improve your crisis PR plan

    Whether you have a crisis PR plan in place already or wish to start one, our team can help you recognise potential risks, creating a bespoke crisis communication plan that ensures fast, effective responses should an issue arise. We have a range of services to support every aspect of your organisation, from media training to scenario planning, to help best prepare key stakeholders for real-time crisis management.






      Our crisis planning services include:

      Service

      Crisis Communications Manuals

      A crisis communications plan is an essential tool for protecting your organisation’s reputation. When times get tough, it will help keep you on the front foot, minimise the risk of acute and long-term reputational damage, and help support your team psychologically by maintaining a sense of control.

      Learn more
      Service

      Crisis Simulations

      Crisis simulations are a crucial element in a crisis PR plan as they prepare your team for real situations by testing responses, identifying weaknesses, and improving coordination.

      Learn more

      Get in touch

      Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






        Frequently Asked Questions

        What are the benefits of crisis PR planning?

        Partnering with experienced consultants to develop your PR crisis plan offers multiple benefits when it comes to crisis management.

        • Preparedness: Crisis PR planning allows you to anticipate potential crises, identify potential risks and vulnerabilities, and be more prepared to respond swiftly and effectively when a crisis hits.
        • Damage Control: A crisis PR plan helps minimise the negative impact on an organisation’s brand image, reputation and bottom line.
        • Maintaining Trust: Effective crisis communication helps you maintain trust and credibility with stakeholders, including customers, employees, investors, and the public.
        • Legal and Regulatory Compliance: Crisis PR planning ensures that you comply with legal and regulatory requirements governing what you can say. By establishing protocols for handling sensitive information, communicating with stakeholders, and managing media inquiries, you can minimise liabilities associated with crisis situations.

        Why is communication essential in a crisis?

        Clear and timely messaging is essential for maintaining trust and credibility during times of uncertainty. Crafting strategic crisis communications that resonate with stakeholders and convey transparency and accountability is then an essential part of your PR crisis plan. Whether drafting press releases, managing social media channels, or coordinating media relations, every piece of communication must align with your organisation’s values and objectives. By prioritising clarity and consistency, we help many organisations weather the storm and emerge stronger than before.

        How can Alder help you outline a PR crisis management plan?

        As a crisis PR agency, we offer a comprehensive suite of crisis planning services to help you with your PR crisis management plan, whether you’re a charity, an educational institution, or a healthcare organisation.

        Do you want to learn more about us and our PR crisis management plan services? Contact us today.