A crisis communication plan is an essential resource for any organisation. It provides in-house teams with draft communications, clear protocols, and defined roles. In turn, this enables swift and coordinated responses that will mitigate reputational damage and maintain stakeholder trust, giving senior leaders both clarity and reassurance in what can often be a very chaotic time
Whether it is the inappropriate timing of a statement, the acceptance of liability, or the failure to sympathise with affected parties, communications in a crisis have the potential to make or break an organisation’s long-term reputation – one mistake at a crucial time can define an organisation forever. A crisis communications plan minimises these risks and ensures that should a crisis occur, an organisation already has the guidance, contacts, and templates to navigate the complex situation at hand.