Crisis PR for schools primarily focuses on promoting and managing the public image and reputation of educational institutions, including schools, colleges, and universities. Its objective is to reinforce the institution’s brand, build positive relationships with stakeholders, and attract students, staff, and donors.
Crisis communications, on the other hand, involves managing communication during a crisis scenario that could tarnish an organisation’s reputation. This can include accidents, scandals, legal issues, health alerts, or any event that significantly impacts the organisation’s operations or public image.