Corporate Reputation Management

As a specialist crisis communications and reputation management consultancy, we know how important it is to hold a strong and trusted reputation.

Whether you are a business owner, CEO, or director, it is important that you are fully prepared if you or your organisation are subjected to a serious communications crisis. Even if you have a retained PR agency or internal communications and marketing department, managing a crisis is a highly specialised job that must be undertaken by experts who deal with crises every day.

We regularly work with the country’s leading lawyers to prepare and support in-house teams with a wide range of crisis situations. Our team of experts has experience working with a range of organisations, from SMBs to large enterprises.

Alder has worked with a range of businesses from various sectors, including the leisure and food industry, healthcare and beauty companies, ecommerce, and construction. Corporate clients come to us at various stages of a crisis: many of our clients need support handling an urgent incident, while others need advice on best practice crisis preparation.

Importance of corporate reputation

Your reputation is your credibility, so without it, you do not have the foundation to build trust with stakeholders or the media. Building these trusted relationships is crucial from the start, but unfortunately, one negative online comment, an internal whistleblower, or some negative media coverage can damage the reputation that your organisation has worked hard to build.

We know that brand protection and public perception are key, and our joint approach of putting in place flexible preventive measures and providing immediate crisis support helps to ensure they remain at the forefront of any response. Clients’ feedback confirms that this specialised approach makes all the difference when it comes to effectively communicating their message at times of crisis.