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Charities and non-profit organisations often face intense scrutiny from the media, politicians, regulatory bodies, beneficiaries, and the wider public. At these challenging times, it is immensely important that senior leaders take steps to protect one of their most valuable assets—their charity’s reputation. We help charities navigate these issues and maintain stakeholder trust before, during, and after a crisis.

Crises can arise from issues such as employee and volunteer behaviour, charity commission investigations, governance failures, sudden incidents, employee activism and employment disputes. The ssector’srisks of reputational damage are intensifying, and charities must be equipped to respond with confidence and clarity at times of crisis to safeguard their reputation, public image and credibility.

Our comprehensive support for charities

As a crisis PR firm specialising in reputation management for charities, we are aware that reputational damage can often result in severe financial and regulatory consequences for charities, particularly when public expectations for transparency and accountability are high.

We provide crisis communications support to help in-house teams and senior management at a broad range of charities, NGOs, and not-for-profits–including charities with national or international profiles, religious institutions, campaigning groups, and those providing education, health and social care services.

Our extensive expertise provides in-house teams and senior management with the knowledge to navigate through difficult times confidently. By providing effective strategic guidance and practical solutions, we ensure charities have the best tools to handle crises efficiently, maintain their reputation, reinforce their credibility, and continue their vital work in the future.

Our approach to charities’ reputation management

Our approach to crisis PR for charities is precise and carefully crafted to handle and resolve a wide range of crisis scenarios. From high-stakes situations such as arrests and criminal trials to cases of accidents and inquests, at Alder, we provide compassionate and strategic support to ensure that charities face these difficult events with dignity and clarity, preserving their reputation and trust.

Our charity reputation management services involve proactively identifying potential risks and implementing effective communication strategies to mitigate them before they escalate any further. Our team of experts works closely with charities and NGOs to develop practical communication plans that enhance transparency and reinforce trust among stakeholders.

Our Charities Team

Tim Toulmin Managing Director

Tim Toulmin

Managing Director
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Anthony Longden

Specialist Partner, Crisis Communications
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Sue Bishop Charities Partner

Sue Bishop

Specialist Education and Charities Partner
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Jack Myers Account Director

Jack Myers

Account Director
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Joe Macintyre Account Executive

Joe MacIntyre

Senior Account Executive
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“You probably don’t know how helpful you have been! So many sector charities are contending with the same issues as us, but not all are as fortunate to have your support and input – do let everyone at Alder know, please.”

CEO, national charity

“Tim, thank you to you and Jack for all your support these last few months. It’s been invaluable.”

Head of Communications, advocacy charity

“A quick email to say thank you so much for your wisdom, warmth and support over the past few months. We could not have done it without you! I have been recommending you to everyone.”

Director, civil liberties charity

“We felt very supported with Alder’s sensible guidance. Alder was extremely responsive, and we have only positive feelings about the entire experience with Alder.”

Legal Director, national charity

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    When does a charity need crisis communications?

    Charities often need crisis communications support when unexpected events threaten their reputation, operations, or stakeholder relationships, and negative media coverage risks causing significant reputational damage. Alder specialises in reputation management for charities, helping organisations manage such difficult times by providing communications support and strategic counsel.

    Having a crisis communication plan in place is crucial for effectively navigating challenging situations. Developed from our own experience in managing crises in the sector, a crisis communications plan  guides charities at times of crisis, helping them maintain stakeholder trust, protect their long-term reputation and mission, and build resilience.