Insights

In a kinder world, health and care leaders might be looking forward to a less stressful 2023. After the extraordinary challenges, scrutiny and reputational issues experienced during the height of the Covid-19 pandemic, the sector would have been forgiven for hoping for a period of reduced intensity. Issues like strike action, Strep A and seasonal […]

You’ve worked hard to build an impeccable reputation. Your comms team is excellent at getting your accomplishments the attention they deserve. Your organisation has cordial working relationships with various journalists and your stakeholders are never anything but extremely satisfied with your performance. So were a crisis to unfold, you couldn’t be in a stronger position, […]

There is no such thing as a one-size-fits-all approach to crisis management. Sometimes silence is golden, sometimes it’s right to fight your client’s corner in the most eloquent way possible. Whatever strategy is employed, there still must be certain common themes, however. One of those is authenticity. Is what you’re saying (or not saying) faithful […]

‘What really matters is what’s on the inside.’ It’s a phrase which is often used to warn against superficiality. But it is also very relevant when thinking about organisations, the crises they may face, and their communications before, during and after such events. Specifically, it reminds us of the multi-faceted importance in such situations of […]

It’s an inescapable fact in this highly-digitised world that every person, every company and every organisation has an online reputation. Given the significant impact it can have on many facets of organisational success, it is no surprise that many brands and companies are already taking action to improve their online reputation. Online reputation is not […]

Elton John once suggested that ‘sorry’ was the hardest word, in a corporate context at least. The reality is that it can be quite easy for institutions to use that word, or similar terms when deemed more appropriate. What is actually much more tricky is ensuring two things: that the intended audience, or audiences, believes […]

Alder hosted a breakfast seminar – Under the spotlight: key trends in entertainment crisiscomms – with our specialist entertainment partner, Ben Todd. Prior to joining Alder,specialist partner Ben Todd was Simon Cowell’s spokesman; European Head of Media forCowell’s company, Syco Entertainment; and Vice President, Communications for SonyMusic UK. Before joining Syco, Ben was an award-winning […]

Alder is delighted to announce the appointment of Susan Smith to the newly-created role of chief operating officer. Smith previously worked for integrated agency WE Communications, leading work on two of its largest clients; Microsoft and Capgemini. She has experience with other large global agencies, including as Weber Shandwick’s client lead for Unilever. The new […]

The running charity parkrun found itself in hot water this week over a quite blatant financial conflict of interests that came into the public domain – and one which looks particularly bad in the context of a cost-of-living crisis and households across the country struggling to make ends meet. On Thursday afternoon, alongside stories appearing […]