Insights

Our Managing Director Tim Toulmin recently spoke to Ben Griffiths, our Specialist Partner for Media Relations, as they addressed the topic of ‘Understanding the Newsroom’ at our first Alder Intelligence webinar.  The discussion drew on Ben’s two decades of experience working at the UK’s biggest news brands, with Ben shining a light on the inner […]

There are few more worrying prospects for a healthcare leader than a cyber attack, extreme weather or other sudden event disrupting or halting frontline operations. When such an incident strikes, internal and external communications are critical to maintaining order and safety, quashing misinformation, maintaining stakeholder trust, and more. It is thus welcome to see that […]

Negative online content can be a source of stress for staff, pupils the wider school community and stakeholders. Along with taking an emotional toll, the content can also pose the threat of long-term reputational damage to the school. Below are three examples of the sort of issues we advise on, along with some tips about […]

“AI and ChatGPT can provide organizations with valuable tools for reputation management and crisis communications, enabling faster response times, real-time monitoring, automated responses, enhanced communication planning, and more.”  In case the American spelling didn’t give it away, those aren’t our words, but the opening line of an in-depth answer that ChatGPT gave to our above […]

The CBI’s strategy over the sacking of Tony Danker is intriguing.  The most common communications approach when someone leaves an organisation for behavioural shortcomings is to suck the life out of the story by making it so bland that the news agenda moves on as quickly as possible. This is also practical: the high degree […]

Image Credit: Josh Caius We were delighted to sponsor the Trainee of the Year Award at the annual NCTJ Awards for Excellence in Journalism. It was won by Financial Times FTAdvisor news editor Amy Austin on account of her achieving the highest exam mark of any NCTJ trainee in the UK.  More broadly, the event […]

There won’t be an Oscar for crisis preparedness handed out at the Academy Awards this weekend (trust us, we have checked). But ahead of the ceremony this weekend, we would like to acknowledge the sensible work the Academy has done in responding to last year’s drama, in which nominee Will Smith stormed onto the stage […]

Alder was delighted to sponsor the launch of the National HIV Story Trust’s film archive, which took place at the Curzon cinema in Soho in February 2023.  The Trust is a unique and important charity that tells the story of the HIV/AIDS pandemic through the personal testimony of those directly affected by it.    The launch […]

In a kinder world, health and care leaders might be looking forward to a less stressful 2023. After the extraordinary challenges, scrutiny and reputational issues experienced during the height of the Covid-19 pandemic, the sector would have been forgiven for hoping for a period of reduced intensity. Issues like strike action, Strep A and seasonal […]