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Moving Ambulance

Emergency services in the UK face intense scrutiny from the media and other stakeholders, including the public at large. Given the high-stakes nature of their work, the issues and reputation management challenges faced by emergency services can rapidly escalate to full-blown crisis situations. 

Alder specialises in supporting the emergency services at such times with a combination of strategic counsel, crisis communications support, and stakeholder management advice. Our specialist team of blue light crisis communication consultants advises on matters such as public inquiries, workplace culture, and inquests.  

Our emergency services crisis PR team regularly advise a range of blue light services, from NHS ambulance trusts to fire and rescue services. We offer tailored support to help emergency services deal with live issues and navigate the complexities of handling the media. With many years’ experience and long-standing partnerships with the country’s leading lawyers, we advise organisations who have found themselves in challenging, harrowing and reputationally damaging situations. 

Our Emergency Services Team

Tim Toulmin Managing Director

Tim Toulmin

Managing Director
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Steve Double

Strategic Partner
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Carrie Birmingham

Crisis HR & Cultural Transformation
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Jack Myers Account Director

Jack Myers

Account Director
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Joe Macintyre Account Executive

Joe MacIntyre

Senior Account Executive
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Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    Why do the emergency services face scrutiny from the media?

    Emergency services in the UK often face media scrutiny due to their critical role in public safety, being publicly funded, the ‘hero’ narrative and the high stakes involved in their operations. The media is often quick to hold them accountable for their actions, following recent high-profile incidents, operational failures, and scandals. 

    Instances of misconduct, corruption, or unethical behavior within emergency services draw significant media attention. These scandals can be highly damaging to the reputation of the services involved and of particular interest to the press as they see people are not living up to their ‘heroic’ image in society.  

    Additionally, how these services communicate during crises and their handling of legal and political issues also attract significant media attention. The scrutiny is often driven by the public’s desire for transparency and accountability from these essential services.