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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.

020 7692 5675

Urgent Crisis PR

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People often require urgent crisis PR support if a sudden incident or issue threatens their reputation and risks media scrutiny.   

At Alder, we specialise in supporting clients when dealing with urgent matters, providing round-the-clock strategic advice and communications support to clients at time-critical moments.  

Whether you are a school, charity, healthcare organisation or company, we have a highly experienced team of consultants to guide and advise you through challenging and complex periods. If you require urgent crisis PR support, contact our 24/7 responsive email at [email protected] or call the team on 020 7692 5675. 

We can help your organisation with a number of urgent crisis PR issues, including:

  • Arrests and sudden absences
  • Sudden incidents and fatalities
  • Workplace culture and behavioral incidents
  • Political and regulatory scrutiny
  • Time-sensitive announcements
  • Managing misinformation
  • Hostile media enquiries
  • Data breaches
  • Complaints handling
  • Social media backlash

“We have total confidence in the support provided by Alder and it is incredibly reassuring to know you guys are supporting some of our clients. We always recommend you when clients need crisis management support.”

Specialist Education & Charities Lawyer

Our urgent crisis PR services include:

Media Handling Advice

We will advise on the best media relations strategy to ensure you stay on the front foot and portray a professional and calm image to journalists asking about your issue.

Stakeholder Management

Your different stakeholders will have a diverse range of needs during any major issue. We will help you determine your communications priorities and develop a clear stakeholder management strategy, ensuring you retain the confidence of your community when you most need it.

Communications Drafting

We will draft communications, such as press statements, internal communications, lines to take and Q&As, ensuring there is consistency and clarity in communications.

Sounding Board Advice

As the matter unfolds, we will provide you with sounding board advice as needed on a 24/7 basis, ensuring there is always someone to support you during what can be a very difficult time for individuals personally.

Outsourced Press Office

We can help further relieve the impact on you by setting up a rapid response press office to act as a firewall between you and the media.

Media Monitoring

Our intelligent software will monitor digital, print and social media for mentions, keeping you on top of breaking stories and growing sentiments, enabling you to take swift action if necessary.

Online Reputation Repair

A crisis event can cause scarring to an individual or organisation’s online reputation. An Online Reputation Management (ORM) plan can minimise negative mentions while promoting a healthy online reputation, meaning you will quickly be able to turn the page on the matter and move on.

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    What situations qualify for Alder's urgent crisis PR support?

    Alder’s urgent crisis PR support is designed to assist organisations facing time-sensitive and high-stakes challenges that could impact their reputation. These might include:

    • Negative Media Coverage: Responding to damaging stories or allegations in the press.
    • Social Media Backlash: Managing viral controversies or online misinformation.
    • Major Incidents: Addressing events such as accidents, security breaches, or operational failures.
    • Legal Disputes: Communicating effectively during litigation or regulatory investigations.
    • Stakeholder Concerns: Handling issues that affect investors, customers, or employees.

    How quickly can Alder's team respond to an urgent PR crisis?

    Alder’s team is available 24/7 and can respond immediately to an urgent situation.

    What specific services are included in Alder's urgent crisis PR offering?

    Urgent services include, but are not limited to:

    • Drafting media statements, Q&As and responses to enquiries with urgent deadlines
    • Senior counsel on hand to provide sounding board advice
    • Drafting of key messages
    • Media training for spokespeople in the event of a broadcast enquiry
    • Comprehensive media and online monitoring to provide early warning of developing reputational threats

    How does Alder manage media relations during an urgent crisis?

    During an urgent crisis, Alder takes a strategic and proactive approach to managing media relations:

    • Rapid Response: Alder ensures timely and accurate communication with the media to address the crisis head-on and minimize speculation.
    • Message Development: Our team crafts clear and consistent messaging to maintain trust and control the narrative.
    • Media Liaison: We handle press inquiries, interviews, and briefings.
    • Reputation Monitoring: We track media coverage in real-time to assess public sentiment, respond to misinformation and receive early warning of reputational threats.

    Can Alder's urgent crisis PR services assist with social media backlash?

    Alder’s approach to managing social media backlash includes:

    • Real-Time Monitoring: We track online conversations across platforms to identify key issues, trends, and influencers.
    • Misinformation Management: We work swiftly to correct inaccuracies and prevent the spread of false information.
    • Strategic Responses: Our team crafts thoughtful, timely responses that address concerns.
    • Content Creation: We develop clear and empathetic messages to reassure stakeholders and restore confidence.