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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.

020 7692 5675

Urgent Crisis PR Support | 24/7 Reputation Protection

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When a crisis strikes, every second counts. Alder’s urgent crisis PR team provides rapid, expert support to protect your reputation and guide you through high-stakes situations. 

Speak to an Expert Crisis PR Consultant Now – Call 020 7692 5675 or Email [email protected] 

Who We Help

Alder provides urgent crisis PR support across a range of sectors: 

 

Schools & Colleges

Over a decade guiding educational institutions through arrests, closures, and sudden incidents, protecting reputations and ensuring continuity.

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Universities

Strategic crisis support for higher education leaders navigating serious incidents and sensitive matters.

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Charities

Navigating political and media scrutiny to safeguard donor and stakeholder confidence during crises.

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Faith Organisations

Supporting churches, faith-based schools, and related organisations through reputational challenges.

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Healthcare

Crisis guidance for public and private healthcare providers, especially during regulatory and media scrutiny.

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Emergency Services

Tailored support for NHS ambulance trusts, fire & rescue services, and blue-light organisations managing live incidents.

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Business

Crisis PR expertise for companies across all industries—ideal for reputation management and emergency planning.

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Financial Services

Support for insurers, investment banks, private equity firms, asset managers - handling regulatory inquiries, investigations, and reputational risks.

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Leisure

Protecting sports venues, restaurant chains, and leisure businesses during fast-moving crises.

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Entertainment

Bespoke reputation management for public figures in music, TV, film, theatre, and social media facing intense media scrutiny. 

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Private Individuals

24/7 strategic support for high‑profile individuals navigating media attention, reputation threats, and crisis situations

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Need urgent crisis PR advice right now?

Contact our 24/7 team.

We can help your organisation with urgent crisis PR issues, including:

  • Arrests and sudden absences
  • Sudden incidents and fatalities
  • Workplace culture and behavioral incidents
  • Political and regulatory scrutiny
  • Time-sensitive announcements
  • Managing misinformation
  • Hostile media enquiries
  • Data breaches
  • Complaints handling
  • Social media backlash
  • Change management including redundancies, mergers and closures

Our urgent crisis PR services include:

Media Handling Advice

We will advise on the best media relations strategy to ensure you stay on the front foot and portray a professional and calm image to journalists asking about your issue.

Stakeholder Management

Your different stakeholders will have a diverse range of needs during any major issue. We will help you determine your communications priorities and develop a clear stakeholder management strategy, ensuring you retain the confidence of your community when you most need it.

Communications Drafting

We will draft communications, such as press statements, internal communications, lines to take and Q&As, ensuring there is consistency and clarity in communications.

Sounding Board Advice

As the matter unfolds, we will provide you with sounding board advice as needed on a 24/7 basis, ensuring there is always someone to support you during what can be a very difficult time for individuals personally.

Outsourced Press Office

We can help further relieve the impact on you by setting up a rapid response press office to act as a firewall between you and the media.

Media Monitoring

Our intelligent software will monitor digital, print and social media for mentions, keeping you on top of breaking stories and growing sentiments, enabling you to take swift action if necessary.

Online Reputation Repair

A crisis event can cause scarring to an individual or organisation’s online reputation. An Online Reputation Management (ORM) plan can minimise negative mentions while promoting a healthy online reputation, meaning you will quickly be able to turn the page on the matter and move on.

Meet the team who will guide your crisis communications strategy

Tim Toulmin Managing Director

Tim Toulmin

Managing Director
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Richard Caseby Website Image

Richard Caseby

Senior Adviser
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Anthony Longden, Specialist Partner, Crisis Communications

Anthony Longden

Specialist Partner, Crisis Communications
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Sue Bishop

Sue Bishop

Specialist Education and Charities Partner
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Jack Myers, Senior Account Director

Jack Myers

Senior Account Director
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Speak to a crisis expert now

Contact us immediately for confidential, expert advice: 
020 7692 5675 
[email protected] 






    “We have total confidence in the support provided by Alder and it is incredibly reassuring to know you guys are supporting some of our clients. We always recommend you when clients need crisis management support.”

    Specialist Education & Charities Lawyer

    Frequently Asked Questions

    What situations qualify for Alder's urgent crisis PR support?

    Alder’s urgent crisis PR support is designed to assist organisations facing time-sensitive and high-stakes challenges that could impact their reputation. These might include:

    • Negative Media Coverage: Responding to damaging stories or allegations in the press.
    • Social Media Backlash: Managing viral controversies or online misinformation.
    • Major Incidents: Addressing events such as accidents, security breaches, or operational failures.
    • Legal Disputes: Communicating effectively during litigation or regulatory investigations.
    • Stakeholder Concerns: Handling issues that affect investors, customers, or employees.

    How quickly can Alder's team respond to an urgent PR crisis?

    Alder’s team is available 24/7 and can respond immediately to an urgent situation.

    What specific services are included in Alder's urgent crisis PR offering?

    Urgent services include, but are not limited to:

    • Drafting media statements, Q&As and responses to enquiries with urgent deadlines
    • Senior counsel on hand to provide sounding board advice
    • Drafting of key messages
    • Media training for spokespeople in the event of a broadcast enquiry
    • Comprehensive media and online monitoring to provide early warning of developing reputational threats

    How does Alder manage media relations during an urgent crisis?

    During an urgent crisis, Alder takes a strategic and proactive approach to managing media relations:

    • Rapid Response: Alder ensures timely and accurate communication with the media to address the crisis head-on and minimize speculation.
    • Message Development: Our team crafts clear and consistent messaging to maintain trust and control the narrative.
    • Media Liaison: We handle press inquiries, interviews, and briefings.
    • Reputation Monitoring: We track media coverage in real-time to assess public sentiment, respond to misinformation and receive early warning of reputational threats.

    Can Alder's urgent crisis PR services assist with social media backlash?

    Alder’s approach to managing social media backlash includes:

    • Real-Time Monitoring: We track online conversations across platforms to identify key issues, trends, and influencers.
    • Misinformation Management: We work swiftly to correct inaccuracies and prevent the spread of false information.
    • Strategic Responses: Our team crafts thoughtful, timely responses that address concerns.
    • Content Creation: We develop clear and empathetic messages to reassure stakeholders and restore confidence.