The Problem
A customer died on the premises of a well-known British company. Its CEO was keen to establish what could be learned from the incident, and his company’s handling of it.
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Case Study
How we handled reputation management for a well-known British company.
A customer died on the premises of a well-known British company. Its CEO was keen to establish what could be learned from the incident, and his company’s handling of it.
Alder’s research work revealed health and safety issues were being overlooked because they were seen to clash with other management priorities at the time. Senior management used the Alder audit as the basis for instituting a cultural change programme that ensured the problem could not happen again.
The client stayed in control of the situation, portraying a reassuringly calm and business-like demeanour. No discernible damage was done.
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