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If you need help or support with a PR crisis, business advice or handling communications, talk to our team.

020 7692 5675

Retained Crisis PR

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Our retained crisis PR services offer organisations the security of having dedicated, on-demand crisis experts available to help navigate crises effectively and stay on the front-foot. Our retainers last anything from 2-12+ months with clients valuing our flexibility and understanding of how quickly circumstances can change.  

Retained support means we are on standby and already familiar with your unique challenges to help you respond when there are developments in your issue or something new arises.  

Contact us today at [email protected] or call us on 020 7692 5675 to find out more.  

We advise on how to handle the numerous communications demands that can arise from complex issues or legal situations such as:  

  • Arrests and criminal trials
  • Civil litigation
  • Inquests
  • Mergers & acquisitions
  • Regulatory failings
  • Restructures
  • Business strategy changes
  • Complex stakeholder issues

Key features of our retained services:

Account Management

Your account manager will be your first point of contact. They will respond quickly to your needs and ensure you have the right support from our team of experts as your matter unfolds.

Media Monitoring

We will monitor your social media and other digital channels to keep on top of breaking news stories, enabling you to take swift action if necessary to protect your reputation.

Specialist Consultancy

Your retainer will include a bank of consultancy time that can be used each month or across a longer period of time.

Media Management

As highly experienced crisis communications consultants – many of whom are former journalists and editors – our team will advise on how best to respond to media enquiries, either helping you to respond directly or engaging with journalists on your behalf.

Recovery Strategy

Once the dust has settled, you will need to focus on rebuilding reputation. We give management and communications advice so that clients can tell positive stories again and embed lessons learned from a crisis or legal dispute.

Benefits of retained services:

Cost efficiency

Retainers will smooth the cost of PR support and will usually cost less than hourly rates, particularly if you have a number of different issues or your matter is likely to last a long time.

Support for in-house teams

A longer engagement not only helps teams respond to the issue at hand but will also enhance their professional skills, ensuring they are better equipped to deal with future issues.

Specialist training

We offer a range of crisis media training to ensure your team are prepared for crisis events. Our experts will help you identify any gaps in learning that may contribute to reputational damage.

Get in touch

Our clients rely on us to manage a wide range of sensitive issues. For a free, no-obligation conversation, please phone us on 020 7692 5675 or email us on [email protected], and we will get back to you as soon as possible. 






    Frequently Asked Questions

    What are the benefits of engaging Alder's retained crisis PR services?

    Engaging Alder’s retained crisis PR services, for example through our Alder Assure service, provides peace of mind to clients, knowing that support and advice is always on hand. It can also help to spread the cost of reputational support across the year. Benefits include:

    • Proactive Preparedness: Regular access to expert guidance helps identify and address potential risks before they escalate into crises.
    • 24/7 Support: Our team is always on hand to provide immediate assistance whenever an issue arises.
    • Customised Training: Tailored media training and crisis simulations ensure the team is prepared to respond effectively under pressure.
    • Pre-Prepared Resources: We create bespoke communication tools, templates, and strategies for swift responses during crises.
    • Ongoing Senior Counsel: Year-round advice ensures an organisation remains resilient and well-equipped to handle evolving challenges.

    How does Alder's retained service provide round-the-clock support?

    Alder’s 24/7 support means that organisations are prepared to respond to crises at any time. Our dedicated team is always on standby to provide immediate assistance, whether facing a sudden incident, media scrutiny, or an emerging reputational threat.

    What types of organisations typically benefit from retained crisis PR services?

    Retained crisis PR services are valuable for any organisation operating in industries or environments where reputation is critical, and the risk of crises is high. This includes the charity and education sectors, financial services, leisure and hospitality, the public sector and healthcare.

    How does Alder collaborate with in-house teams under a retained crisis PR agreement?

    Alder acts as an extension of in-house teams, providing expert advice and guidance while respecting in-house team’s expertise and decision-making authority. By fostering a collaborative relationship, Alder ensures clients are equipped to handle crises while augmenting the capabilities of the in-house team.

    What is the process for initiating a retained crisis PR partnership with Alder?

    Starting a retained crisis PR partnership with Alder is straightforward and begins with understanding an organisation’s specific needs:

    • Initial Consultation: We begin with a detailed discussion to understand challenges, potential risks, and existing crisis management processes.
    • Customised Proposal: Based on requirements, we provide a tailored proposal outlining the scope of support, services, and key deliverables under the retained agreement.
    • Onboarding and Planning: Once the partnership is established, we conduct an onboarding process that includes reviewing existing crisis plans, identifying vulnerabilities, and aligning on communication protocols.
    • Ongoing Support: From there, we offer 24/7 access to our team for guidance, crisis management, and strategic advice whenever the need arises.