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1. About This Privacy Notice

We are Alder Media Limited (Alder, we, our, us) a company registered in England and Wales under company number 07470843 whose registered office is at Mill House, Liphook Road, Haslemere, Surrey, ENGLAND, GU27 3QE. We are registered as a controller with the Information Commissioner’s Office in the UK and our registration number is ZA440186.  This privacy notice describes how we process your personal data. 

This privacy notice applies to the personal data we collect about you through our website (www.alder-uk.com) (Site), by post, by telephone, by email, through engagement with our clients, our social media platforms, from our partners and when you otherwise communicate with us.

This privacy notice may change from time to time and, if it does, the up-to-date version will always be available on our Site. We will also tell you about any important changes to our privacy notice.

2. Information we collect and how is it collected

Primarily, we process business related information, such as your email addresses, your telephone numbers, the company that you work for and your role.  This is generally received by us from you directly or from the company that you work for. 

We also collect contact details from prospective customers, such as when we meet you at an event.

We collect contact information from those that wish to subscribe to our marketing and newsletters and from those that engage with our social media accounts. 

We collect information from those that interact with our Site, including those that contact us via our Site and technical information such as IP address and device information from those visiting our Site.

We work closely with third parties, (including, for example, business partners who have clients who may require our services) and may receive information about you from them.

3. Purposes for which we use your personal data

Please see below the purposes for which we process personal data and the lawful basis for each such purpose.

Purpose	Lawful basis
To provide our services to you and carry out our obligations in respect of any contract we have with you	Necessary for the performance of a contract
To provide our services to our customers (and with whom you are employed / contracted)	Legitimate interests so that we can provide services to customers
Consider and respond to enquiries	Legitimate interests so that we can engage customers and response to enquiries
Update you in relation to our services	Necessary for the performance of a contract
Personalise our services	Legitimate interests so that we can ensure that our services and recommendations meet the needs of our customers
Send newsletters and marketing communications	Consent (and you can unsubscribe at any time)
Carry out market research and send out surveys	Legitimate interests so we can better understand our business
Administer our Site, including troubleshooting and data analytics	Legitimate interests so we can better understand our Site and how it operates
Analyse the use of our Site and make improvements	Legitimate interests so we can improve our Site

In addition to the purposes set out above, we may also process your personal data for other purposes that we deem compatible with those listed above.  We will update this privacy notice accordingly when we do this.

4. Cookies

The Site uses cookies.

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Alder may set and access cookies on your device to track and store preferential information about you. We may gather anonymous information about users through cookie technology on an individual and aggregate level. Such information is used within Alder internally and is only shared with third party advertisers, if any, on an aggregated or non-personally identifiable basis.

We use Google Analytics which collects information about how visitors use the Site. The cookies collect information in an anonymous form, and tell us about users’ behaviour overall, such as the length of stay on our Site or the average number of pages a user views. We use the information to compile information which helps us to improve the Site. For more information about Google Analytics’ privacy policy please click here.

You can find out more about cookies and how to disable them here.

5. Job applicants

We may advertise jobs from time-to-time and invite people to apply.  We also sometimes receive unsolicited job applications.  In each case, if you are applying for a position at Alder we will process your personal data and this section applies to you. 

The personal data we collect when you apply for a job will be limited to that information you submit to us. This will include your name, previous employment history, CV, referees, and any supplementary information that you provide.  We do not collect any special categories of personal data save that we will request you to provide any relevant health data where this is necessary for us to facilitate any interviews. 

All personal data of job applicants will be processed solely for the purpose of assessing the merits of the candidates and suitability for the role for which they have applied. This will be processed in accordance with our legitimate interests.  Where we process health data (as mentioned above) this will be processed for the purpose of complying with employment requirements. 

Where candidates are successful and accept a job with Alder, their personal data will be held in as part of their HR file and retained in line with our staff privacy notice.  Where candidates are unsuccessful, personal data will be held for a period of 12 months. 

Job applicants should also review the sections below of this privacy notice which will be relevant to our processing of their personal data.

6. Sharing your personal data

We may share your personal data with certain service providers who will assist us in providing our services and operating our business.  In each case, we will ensure that appropriate protections are put in place. 

If we use service providers based outside of the UK, we will ensure that they are in territories that are deemed to offer substantially similar data protection laws or we will implement suitable contractual protection to ensure that personal data transferred to them is kept secure.

We may also share your personal data with the following:

• Legal advisors
• Business partners – where we have aligned aims in respect of our services
• Law enforcement – in limited circumstances where we feel this is necessary
• As part of any sale or restructuring of our business, including to purchasers and/or investors

7. How long do we keep your personal data

We will keep your personal data for no longer than is necessary for the purposes for which it was obtained.

We will retain personal data relevant to our customers for the duration of our engagement and up to six years after the engagement has come to an end.  Information received via enquiries will be kept for up to six years. 

Where we are involved in legal proceedings, we may be required to retain personal data for longer.

8. What Are Your Rights?

You have rights in relation to your personal data. These are:

• The right to request access to the personal data we hold about you
• The right to have inaccurate personal data updated
• The right to have your personal data deleted
• The right to object to processing undertaken on the basis of legitimate interests
• The right to have your personal data ‘ported’ to a third party controller
• The right to withdraw your consent
• The right to restrict how your personal data is processed

Please be aware that each of these rights is qualified and there may be circumstances where we are unable to comply with a rights request. 

For more information on your rights and how to use them, or if you would like to make any of the requests set out above, please contact us at [email protected].

You also have the right to complain to your supervisory authority (in the UK this is the Information Commissioner).  However, we ask that you raise any complaints with us in the first instance.

Last updated: April 2024