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Alder sponsors excellence in journalism award

Image Credit: Josh Caius

We were delighted to sponsor the Trainee of the Year Award at the annual NCTJ Awards for Excellence in Journalism. It was won by Financial Times FTAdvisor news editor Amy Austin on account of her achieving the highest exam mark of any NCTJ trainee in the UK. 

More broadly, the event celebrated excellence in early-career journalism, including awards for diversity initiatives, scoops, podcasts and training. It left us extremely optimistic about the future of the industry.

Here at Alder, we deal with breaking news stories all the time, helping clients navigate the communication demands of a crisis. We understand that most journalists operate to high professional standards albeit in a very intense environment, although they can approach stories in very different ways. In an increasingly complex media environment, those unfamiliar with the industry can easily be caught off guard. 

Many people are wary of engaging with journalists, particularly if they’ve been on the receiving end of sharp practice. Responding to enquiries in a confident and front-footed way only comes with years of experience or a background in the industry itself – that’s why many clients turn to us for help in communicating about difficult issues, whether that’s through media training, the creation of crisis communications manuals, or the deployment of a full crisis PR response to live news stories.

Our congratulations go to all of this year’s winners and shortlisted entries and wish them the very best with their careers at the forefront of breaking news, media innovation and teaching excellence.

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