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Our principles

Generative AI refers to a type of artificial intelligence technology that can create new content in response to prompts, including but not limited to text, speech, and images.

This policy outlines the appropriate use of generative artificial intelligence (AI) tools by Alder employees and contractors. It aims to ensure that the use of generative AI is responsible and secure, and above all else, that client information is protected.

We are committed to maintaining the highest levels of confidentiality and professional integrity. Any use of generative AI within Alder therefore strictly adheres to the following principles:

• Client confidentiality must never be compromised – employees and contractors should not enter confidential, sensitive or identifying client information into generative AI programmes.

• Generative AI will only be used to enhance our internal operational efficiency, creative processes and research. 

• No employee or contractor will defer to generative AI to make advisory decisions – generative AI must never be used to replace professional judgement or expertise in decision-making processes that impact clients.

Our policy

1. Acceptable & responsible use

1. Generative AI may be used for the purpose of administrative tasks, marketing, copy- editing of non-client information and creative ideas support.

• With regards to client matters, generative AI should be used for research only.  Generative AI must never be relied upon to judge on strategic or advisory matters for clients.

1. Generative AI may only be used for research purposes in conjunction with 2(a)(i), and only if also supplemented by additional manual research and human judgement. Generative AI must never be as used as the sole means of research, and all references produced by generative AI research must be verified with non-AI sources.

2. Client confidentiality

1. Employees and contractors must safeguard the confidentiality and sensitivity of client information at all times when using generative AI.

1. Confidential or sensitive information relating to client matters or information that could reasonably be used to identify clients – including but not limited to client names, or names of individual employees or interested parties – should not be entered into generative AI programmes.   

• Employees and contractors must report any suspected data leaks, breaches, or suspicious or unauthorised use of generative AI programmes to senior management and the Data Protection Officer immediately. 

3. Policy review

1. This policy will be reviewed annually or as necessary to reflect changes in technology, regulatory and legal requirements, or organisational priorities.

• It is the responsibility of employees and contractors to refer to the latest version of this policy.