Conference for Heads’ PAs & School Secretaries

The Importance of Effective Communications in a Crisis

When the unexpected happens, effective communication can prevent issues turning into disasters, and how school leaders handle the situation can be career-defining. From cyber breaches to staff arrests, schools across the UK are facing an increasing range of challenges that can turn into crises.

In this session, Jack Myers will provide practical advice to strengthen your school’s crisis preparedness and response. He will share the strategies and tools required to communicate effectively and transparently during a crisis, ensuring trust is maintained with all stakeholders.

The session will cover:

• The emerging threats facing schools and their leadership – what do school leaders need from their teams?
• Example scenarios and model responses
• The roles and responsibilities of PAs and secretaries