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Case Study

Crisis PR for a high profile financial institution

How we handled crisis communications on behalf of a high profile financial institution.

The Problem

A senior director of a high profile financial institution was arrested. The CEO needed immediate advice about what to say to staff, journalists and investors.

The Solution

We provided a suite of documents including a detailed assessment of the situation and its likely impact, draft statements, ‘lines to take’, and stakeholder management plans. We arranged for the CEO to undertake a refresher media training course, and worked closely with the company’s lawyers at every stage.

The Result

The client stayed in control of the situation, portraying a reassuringly calm and business-like demeanour. No discernible damage was done.