Broadcast interviews are very different from traditional press interviews – it is one thing knowing your key messages, it is another thing entirely holding the line under intense scrutiny on live television or radio.
Practice makes perfect, and our comprehensive broadcast training programme ensures that your spokespeople can deliver with calm and confidence.
The session will focus on strategies to improve their performance under pressure, including:
hostile interview practice with experienced former journalist trainers
interview style advice, including body language and soundbites
the recorded interview experience with video playback and analysis
live interview techniques
Before your training session, our specialist team will liaise with you on your reputational vulnerabilities, broadcast experience, and communications priorities and goals.
Our broadcast training sessions are delivered in-person. We can also offer a studio-based training experience in London in a fully equipped centre, with broadcast-quality TV, radio and podcasting studios.
Frequently Asked Questions
How can you prepare for a live broadcast interview?
A broadcast interview can be extremely demanding, particularly if you are responding to serious allegations or scrutiny.
When stakes are high and public sympathy is low, it is important that leaders are visible. While a daunting exercise, an interview executed well can inspire confidence and soothe stakeholders. That said, a clumsy interview risks exacerbating matters.
With expert insights and immersive interview practice with experienced former journalists, our programme ensures that you are ready for anything when the cameras roll.
Get in touch
Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 020 7692 5675 or fill the form and we will get back to you as soon as possible.