When managing a crisis, it is essential to understand how the media works.
Crises bring a number of stakeholder pressures and demands, and handling media scrutiny poorly can cause long-term reputational damage. It is imperative that your in-house team are clear on rules of engagement, crisis protocols, and press regulation.
Ensuring your team are prepared in advance will allow you to focus attention and resources on the decisions that matter.
Understanding the Newsroom
How do journalists find a story? How do editors choose what to print? What do journalists mean by ‘off the record’ or ‘on background’?
Learn how the newsroom works in this session led by Alder specialist partner and former Sun features editor, Ben Griffiths. Develop your understanding of media engagement best practice, emerging journalistic trends, and how to get the most out of the media.
Managing the Media
What should I do if a journalist calls? When should I respond to a media enquiry? What do I need to watch out for on social media?
Managing media enquiries can be stressful, particularly when responding to tight deadlines under pressure. Learn how to handle direct approaches, liaise with journalists effectively and improve your crisis social media strategy in this session led by our specialist crisis team.
What is door-stepping? What are the rules on reporting? When should I complain about press coverage?
Learn about the fundamentals to UK press regulation – including the Editors’ Code, IPSO and the various independent press regulation bodies that govern journalistic behaviour – and build your understanding of journalistic ‘bad behaviour’ and how to engage with the complaints process effectively.
Building Positive Press
What are the essentials to a press release? When and how is the best time to contact journalists? What stories are journalists looking for?
Hone your in-house team’s copywriting skills with this practical session with former BBC and Mail on Sunday correspondent, Alison Brace, providing you with the fundamentals to style and structure that will help you make headlines.
Our specialists bring decades of experience in national and sector media. If you are interested in a training programme tailored to your specific needs, contact our training team at [email protected].
Frequently Asked Questions
Why is media training important for an organisation?
A crisis can occur at any moment and if media scrutiny is not handled effectively, a nib can become front-page news. Media training not only provides you with strategic advice, but the opportunity to put theory into practice, allowing you to implement learnings independently and build team confidence internally.
Get in touch
Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 020 7692 5675 or fill the form and we will get back to you as soon as possible.