Reputation management and PR are crucial for businesses to establish a positive brand identity, gain customer trust, foster growth, and navigate challenges effectively.
Having a strong reputation in place makes a business more resilient during times of crisis. A positive track record can help mitigate the impact of negative events, as customers and stakeholders may be more forgiving and understanding. We call this ‘empathy capital’.
A good reputation also makes it easier for businesses to work with the media and engage in positive business PR efforts. Journalists and media outlets are more likely to cover and feature companies with a positive track record.
We help businesses at various stages of the crisis cycles, whether that is pre-emptive work such as crisis communications manuals, media training, diagnostic reviews, and culture audits, or managing a crisis in real-time. We are not your traditional business PR firm, but we work with all businesses to build crisis readiness, crisis resilience and strengthen crisis recovery work.