Cranfield School of Management Masterclass: Leading Through Crisis

On 19 February, Tim Toulmin, Managing Director of Alder, will deliver a Crisis Communications masterclass at Cranfield School of Management for students on the MSc Marketing and Leadership Programme.

This session will offer practical insights and clear guidance on what leaders should do and say when an unexpected crisis hits. Drawing on real-world experience, Tim will explore the importance of planning, and how decisions made under pressure shape reputation, influence stakeholder trust, and can ultimately define careers.

From managing scrutiny to communicating with clarity and credibility, this masterclass is designed for future leaders who want to understand how to lead when the stakes are highest.