Support for Independent School Announcing Change to Admissions Model 

Challenge

A well‑known independent school decided to change its admissions model. Concerns arose about how the shift might be received by parents and alumni who valued the school’s history and culture, alongside wider sensitivities within the education sector.

Solution

Alder provided comprehensive communications support:

- Developed tailored messaging and a full stakeholder communications pack
- Managed media engagement and drafted press materials
- Provided guidance for responding to challenging stakeholder questions
- Delivered bespoke training to prepare senior leaders for the announcement

Outcome

- Engagement with parents remained constructive
- Leaders felt confident addressing concerns
- Media interest remained factual and aligned with the school’s rationale