Challenge
An independent school faced media attention following a parental complaint about the handling of curriculum discussions. Leaders were concerned about misrepresentation and disruption within the school community.
Case Study
An independent school faced media attention following a parental complaint about the handling of curriculum discussions. Leaders were concerned about misrepresentation and disruption within the school community.
Alder provided strategic communications and media handling support:
- Advised on overarching messaging and alignment
- Developed a reactive press strategy
- Supported stakeholder reassurance for parents, staff, and community groups
- Monitored coverage and corrected inaccuracies
- Media coverage remained low‑key and factual
- Stakeholder confidence was maintained
- Reputational risk was effectively mitigated
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