Communications Strategy for Merger of Two Independent Schools

Challenge

Two long‑established independent schools agreed to merge, creating a single institution. While the decision was driven by educational and organisational strategy, there was reputational risk given each school’s distinct identity and loyal community.

Solution

Alder supported leadership teams before and during the announcement:

- Developed a full communications pack: letters, FAQs, key messages, and media guidance
- Established a clear timeline to ensure coordinated messaging
- Facilitated early‑stage risk discussions with governors and senior staff
- Managed media engagement around the announcement

Outcome

- Parents and staff responded with understanding and reassurance
- Media reporting focused on the long‑term rationale rather than controversy
- Leadership teams felt supported and confident through the process