Closure of an Independent School 

Challenge

A long‑established independent school faced closure due to financial pressures and falling enrolment. Leaders needed to communicate with empathy and clarity to minimise disruption for families and staff.

Solution

Alder provided reputational and communications support:

- Developed messaging, sequencing and stakeholder engagement recommendations
- Drafted communications for parents, staff, governors, and external audiences
- Managed media enquiries and reactive commentary under tight deadlines
- Monitored sentiment to address emerging risks early

Outcome

- Media reporting remained balanced and factual
- Online commentary was limited and constructive
- Stakeholders acknowledged the transparent and thoughtful approach