Strategic Communications for Global Organisation Undergoing Major Asset Disposal

Challenge

A multinational, investment‑backed organisation was undertaking a major strategic shift by divesting a substantial part of its portfolio. With active interest in the sector and evolving policy debates, the process carried a risk of heightened scrutiny and speculation.

Solution

Alder developed a segmented communications approach to guide stakeholders through the process:

- Created a phased roadmap for announcements tailored to partners, employees, oversight bodies, and media
- Worked closely with internal legal and commercial teams to ensure alignment with regulatory and contractual sensitivities
- Supported media engagement throughout, including leak‑management advice and responses to enquiries

Outcome

- Complex communications were managed smoothly and strategically
- Stakeholder trust was maintained throughout the transition
- Messaging remained clear and coordinated across all stages of the disposal process