Crisis PR for Healthcare

Due to its nature, healthcare crisis PR poses distinctive communications and reputation management challenges. The threat of widespread public impact, serious regulatory implications, and the emotional weight of healthcare issues contribute to an intense level of scrutiny from the media, the public, and other stakeholders.

It is then vital that hospitals and healthcare organisations have the resources in place to help them navigate potential crisis scenarios with precision, empathy, and competence. This helps them maintain control over the narrative, preserve trust among parties, uphold their reputation, and ensure that patient care is not overshadowed by other matters

Our consultants regularly advise clients across the state and private sectors, including NHS trusts of all descriptions, providers of healthcare staff, and suppliers of health products. We also offer a range of services to assist care homes with their crisis communications when issues arise.

Our healthcare crisis PR team regularly supports boards, executives, and in-house communications teams through complex regulatory processes and persistent media coverage. We understand the pressures healthcare leaders face and offer intensive crisis media training and hostile interview practices for senior management to improve their communication skills and confidence. These highly practical sessions help leaders handle public scrutiny and breaking news items, allowing their organisations to maintain control during crises and get their desired messaging across.

Our approach to healthcare reputation  management

Our approach to healthcare crisis PR is thorough and entirely tailored to the unique needs of each client, whether a hospital or a care home. Through our services, we develop and execute ad-hoc strategies to manage crises in real-time, create proactive responses to prevent potential issues from escalating into deeper crises, and develop detailed communication plans with clear protocols for coordinated crisis responses. Our healthcare crisis PR services equip UK hospitals and healthcare organisations with the necessary tools, resources and knowledge to effectively navigate crises, reinforce public trust, and protect their organisation’s reputation.