Healthcare PR is a strategic communication practice that focuses on building and maintaining a positive image and reputation for a healthcare organisation or individual healthcare professionals. The primary goal of healthcare PR is to establish trust, credibility, and goodwill among the target audience, which can include patients, caregivers, the general public, media, and other stakeholders.
Healthcare crisis communications is a specialised subset of PR that deals with managing communication during times of significant disruption, emergencies, or crises within the healthcare organisation. These crises can include medical errors, malpractice, product recalls, public inquiries, litigation, or any event that has the potential to harm the healthcare organisation’s reputation.
At Alder, we focus on healthcare crisis communications and reputation management. Our services include media handling advice, drafting communications, stakeholder management, media monitoring, and key crisis planning and media training services.