CRISIS PR FOR BUSINESSES & BUSINESS OWNERS
We represent a wide range of businesses of all sizes and from all sectors, providing specialist advice on reputation management, crisis planning, management and problem resolution.
Whether you’re a business owner, CEO or director, it’s important that you are fully prepared in the event you or your business are subjected to a serious communications crisis.
Even if you have a retained PR agency or internal communications and marketing department, managing a PR crisis is a highly specialised job. We regularly work with in-house teams to bolster their own skills, contacts and experience. Clients report this makes all the difference when it comes to effectively communicating their message at times of crisis.
OUR BUSINESS PR SERVICES
At Alder, we offer several specialist crisis management services to businesses, business owners, CEOs, directors and board members, including:
We will audit your business’s offline and online reputation using qualitative and quantitative methods. This allows us to give you a 360° view of how you are perceived – essential information if you are planning any PR initiatives or have experienced a period of sustained scrutiny or criticism. Our reputation audits will identify short and long-term recommendations for how to improve the organisation’s reputation and build positive relationships with those in the media, politics and civil society.
When a communications issue arises, the two biggest mistakes most businesses make are to either bury their heads in the sand, or to panic. Both of these responses can do more reputational harm than good. That is why it is so important to effectively plan for a PR crisis. The key to developing a communications response plan in the event of a crisis is to ensure it is both simple to follow and robust. Our team of experts will review your business and its potential exposure to risk, and develop a plan that will enable you to confidently handle any communications issue.