We represent a wide range of businesses of all sizes and from all sectors, providing specialist advice on reputation management, crisis planning, management and problem resolution.

Whether you’re a business owner, CEO or director, it’s important that you are fully prepared in the event you or your business are subjected to a serious communications crisis.

If there is a crisis, all eyes will be on you – as a leader of the business – to manage an effective response.

Even if you have a retained PR agency or internal communications and marketing department, managing a PR crisis is a highly specialised job. We regularly work with in-house teams to bolster their own skills, contacts and experience. Clients report this makes all the difference when it comes to effectively communicating their message at times of crisis.


At Alder, we offer several specialist crisis management services to businesses, business owners, CEOs, directors and board members, including:


Reputation audits

We will audit your business’s offline and online reputation using qualitative and quantitative methods. This allows us to give you a 360° view of how you are perceived – essential information if you are planning any PR initiatives or have experienced a period of sustained scrutiny or criticism. Our reputation audits will identify short and long-term recommendations for how to improve the organisation’s reputation and build positive relationships with those in the media, politics and civil society.

Find out more

Culture Check®
Many PR crises originate from within the business. They may stem from personal circumstances or incidents relating to the business, a group of employees or its customers, or be underlying issues waiting to bubble up to the surface. Our Culture Check service analyses a range of indicators to unearth and resolve potential cultural issues before they become PR disasters. This service gives CEOs, boards and communications directors an in-depth understanding of the organisation’s exposure to risk across all levels of the business. 

Find out more

Diagnostic reviews
Our diagnostic review service audits just how well your business currently functions when it comes to handling its communications across all stakeholders – from the public to investors, employees and the media. You will then receive a series of in-depth recommendations on how improvements can be made to the way communications are currently handled.

Find out more

Crisis planning

When a communications issue arises, the two biggest mistakes most businesses make are to either bury their heads in the sand, or to panic. Both of these responses can do more reputational harm than good. That is why it is so important to effectively plan for a PR crisis. The key to developing a communications response plan in the event of a crisis is to ensure it is both simple to follow and robust. Our team of experts will review your business and its potential exposure to risk, and develop a plan that will enable you to confidently handle any communications issue.

Find out more

Sounding board advice
As well as crisis planning, culture checks and reputation audits, we also act as a sounding board for many of our clients. That means we can be on-call to give you pragmatic advice relating to your PR and communications strategy as and when you need it.
Media training
We can offer a range of media training to key public-facing individuals in your business to effectively prepare them to both enhance and protect your business’s reputation. This includes training for face-to-face interviews and broadcast media, as well as ‘down the line’ training designed to hone your skills during telephone interviews.

Find out more

News house: social media, virtual press offices and media relations programmes
Not all businesses have the budget available to support a full-time press office. That’s why we offer remote press office support for our clients, allowing us to act both proactively and reactively for our clients as and when we are needed. That means you can have access to a professional, fully-equipped media relations agency on-demand, without significant and ongoing investment in on-site, full-time staff.

Find out more

Litigation PR
If you, your business or key employees have been accused of a crime, are involved in a tribunal or commercial dispute, or are facing allegations of negligence, then you will need specialist litigation PR advice. Working closely with your legal team, our litigation PR service will get you on the front foot and provide you with all the support you need to frame your message and deal with the communication demands that will inevitably arise from interest in the matter.

Find out more



You never know when a crisis is going to hit you. An ordinary day can turn into a very stressful one in our line of work, rapidly and without warning. It is excellent to know that you can turn to someone for expert advice but also a calm and friendly supportive team who know precisely what you are going through.

Alder were highly responsive from the first call and throughout the process. They were highly professional, very thorough, covered all angles, gave excellent advice and were quick to respond when we needed answers.

Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please  phone us on 020 76925675 or fill the form and we will get back to you as soon as possible. 

Send us a message

5 + 6 =