Education

Education PR focuses on promoting and managing the public image and reputation of educational institutions such as schools, colleges and universities. The primary goal of education PR is to enhance the institution’s brand, build positive relationships with stakeholders, and attract students, staff, donors, and other key prospective stakeholders.

Crisis communications deals with managing communication during times of a crisis or emergency that could damage an organisation’s reputation. A crisis can arise from various situations such as accidents, scandals, legal issues, health alerts, or any event that significantly impacts the organisation’s operations or public image.

Reputation is a clear and proven driver of school applications, providing the groundwork for a healthy pupil roll and sound finances.

A 2016 study found that just one negative search result on page 1 of Google can cause 20% of prospective parents to change their minds about whether they visit a potential school; 70% of prospective parents prefer getting to know a school via articles rather than advertisements and 64% of people trust online search engines the most when conducting research on a school.

Essentially, a good reputation is crucial for schools as it influences enrollment, retention, staff recruitment, community support, fundraising, and overall sustainability. It reflects the school’s commitment to excellence and plays a significant role in shaping its future growth and success.