We represent a wide range of educational institutions, including multi-academy trusts, independent schools, further education colleges and higher education institutions. We provide crisis communications and strategic counsel on a range of matters, including employment disputes; police investigations; abuse allegations; regulatory inquiries; free speech issues; cultural movements such as BLM and #MeToo; and health and safety matters including injuries and fatalities.
Our specialist education team of crisis communications professionals are here to help you manage your reputation year-round and minimise damage should a crisis arise.
Our specialist services include crisis communications advice, media training and specialist year-round reputation management subscription for in-house teams. Our consultants have a deep understanding of the complex regulatory and political demands on schools, and we regularly provide specialist briefing and training to leadership teams and governors.
Areas of Expertise
Arrests and criminal trials
Accidents and sudden deaths
Bullying and harassment cases
Allegations of abuse
Staff suspensions and absences
Cultural movements such as BLM and Everyone’s Invited
Freedom of expression issues including religious and minority groups
How can we help?
Our crisis communications services help clients build resilience and readiness in preparation for adverse scenarios, retain control in a crisis and protect your reputation at all times. We provide media handling advice; drafting communications; media monitoring; stakeholder management; and virtual press office.
Planning ahead will help you cope with the significant demands a crisis will place on your senior team. We offer various services which help organisations put preparatory measures in place such as crisis communications manuals; crisis simulations and online reputation reviews.
Dealing with media enquiries and managing relationships with journalists are two crucial aspects of PR for any organisation, and especially important during a crisis. Our print media training covers all the classic techniques, emerging tactics and legal implications involved in dealing with the print media in the 24-hour digital world.
Alder offers a range of bespoke workshops, presentations and simulations to improve governors’ awareness of threats and improve the quality of decision making. We offer bespoke media training tailored to your school or college and the key issues you may face.
Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 020 7692 5675 or fill the form and we will get back to you as soon as possible.
Frequently Asked Questions
What is the difference between education PR and crisis communications?
Education PR focuses on promoting and managing the public image and reputation of educational institutions such as schools, colleges and universities. The primary goal of education PR is to enhance the institution’s brand, build positive relationships with stakeholders, and attract students, staff, donors, and other key prospective stakeholders.
Crisis communications deals with managing communication during times of a crisis or emergency that could damage an organisation’s reputation. A crisis can arise from various situations such as accidents, scandals, legal issues, health alerts, or any event that significantly impacts the organisation’s operations or public image.
Why is a good reputation important for schools?
Reputation is a clear and proven driver of school applications, providing the groundwork for a healthy pupil roll and sound finances.
A 2016 study found that just one negative search result on page 1 of Google can cause 20% of prospective parents to change their minds about whether they visit a potential school; 70% of prospective parents prefer getting to know a school via articles rather than advertisements and 64% of people trust online search engines the most when conducting research on a school.
Essentially, a good reputation is crucial for schools as it influences enrollment, retention, staff recruitment, community support, fundraising, and overall sustainability. It reflects the school’s commitment to excellence and plays a significant role in shaping its future growth and success.