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Political Risk Management

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Battle lines are being drawn as the British public head to the polls for both a local and a general election in 2024.  

Tensions always run high at election time, and most organisations will be understandably anxious to avoid getting caught in the campaigning crossfire.  

In years gone by, this required little more than common sense, e.g. ensuring different political views are respected in the workplace, reminding employees to only campaign in a personal capacity.  

However, unlike the past three general elections, Brexit is unlikely to be the chief focus of GE’24. Instead, more traditional domestic issues will loom large: the economy, public services, education etc.  

A stronger focus on the domestic agenda from opposition parties has been met with an equally strong campaign focus on socio-cultural issues from the governing party. As the parties square up to each other, mudslinging will ensue and politicians will be looking for easy targets to drag into their campaigns.  

Indeed, ‘culture war’ themes – everything from EDI policies, to freedom of expression disputes, to ‘the war on woke’ – have risen rapidly in importance on national news desks, which now scrutinise even the smallest organisations, and it is no longer unusual for small charities, individual schools, or SMEs to be doorstepped on these issues.  

Smaller organisations are vulnerable to becoming a story unnecessarily. Approaches from national media outlets can be intimidating, and it’s easy to be bounced into offering statements against your interests if you haven’t prepared in advance. Many organisations are also subject to employee pressure to take public stances on political issues, which can easily thrust an organisation into the limelight.  

Our political risk management services have been developed to support schools, charities and businesses in minimising their reputational risk in the face of what promises to be a turbulent and testing year. If you would like to find out more, contact our specialist team at [email protected] or call us on 020 7692 5675.  

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