Regardless of the industry, reputation plays an important role in all aspects of an individual or organisation’s activities.
• Reputation helps build what we call ‘empathy capital’ – if a crisis does occur, stakeholders are more likely to understand your situation if you have invested in managing your reputation in the long term.
• A strong reputation for delivering a quality service and treating staff well creates a loyal customer base.
• A respected reputation helps attract quality employees, whose values align with an organisation’s reputation and in turn culture.
• A well-managed reputation can have a positive financial impact, providing the base for an organisation to build their service upon, driving consumers, clients and outside investors towards the organisation.
These are just some of the areas that reputation influences, and it is this belief in the immeasurable value of reputation that drives Alder’s thorough and expert management of our clients’ reputations.